Telemundo Developing New Competition Show

Telemundo Media has partnered with Spain’s Reset TV to produce a musical competition series that will air on prime-time television. The working title is “El Artista” and it is scheduled to premiere in the 2014-15 season. They also plan to develop a two-hour weekend series with 13 episodes based on the new competitions series’ format.

Telemundo is a MyMediabox client and utilizes Mediabox-DAM to streamline their licensing processes with licensees globally. Interested in learning more about MyMediabox and how our clients benefit from their MyMediabox applications? 

Visit www.mymediabox.com or email marketing@mymediabox.com for more information.

Click here to schedule a demo.

Continued Growth for BLE

Image courtesy of www.licensemag.com

Brand Licensing Europe, held last month in London, experienced more growth this year in visitor attendance, as well as an increase in attendance by retailers and overseas visitors. In the event’s 15-year history, this year was the most successful show, with a total of  7,244 retailers, licensees and sales promotion professionals from 69 countries, and a total attendance reaching 9,537 – a 5% growth from last year.

Advanstar Licensing already has plans under way for BLE 2014. The show, which will take place Oct. 14-16, 2014, already has 70 percent of the show floor sold. One of those exhibitor spots belongs to MyMediabox and we are already looking forward to the show!

MyMediabox offers hosted solutions for style guide delivery (Mediabox-DAM), product approvals (Mediabox-PA) and deal memo managment (Mediabox-DM). Interested in seeing how our clients utilize MyMediabox applications to streamline the licensing process? Visit us at www.mymediabox.com or email us at marketing@mymediabox.com.

Click here to schedule a demo.

Cupcake Digital to develop Yo Gabba Gabba! apps

Cupcake Digital will be developing a series of apps inspired by DHX Media’s children’s show “Yo Gabba Gabba!” The first app of the series, “A Very Awesome Yo Gabba Gabba! Christmas,” is scheduled to launch this winter as part of DHX’s seasonal marketing and licensing strategy.

Image courtesy of www.licensemag.com

DHX Media and Cupcake Digital both utilize MyMediabox hosted applications (Mediabox-DAM, and Mediabox-PA) to streamline their licensing processes with licensees globally. Interested in learning more about MyMediabox and how our clients benefit from their MyMediabox applications? Visit www.mymediabox.com or email marketing@mymediabox.com for more information.

Click here to schedule a demo.

Anchorman inspired ice cream flavor launched by Ben and Jerry’s

Ben and Jerry’s has created a new flavor of ice cream in honor of the upcoming sequel, Anchorman 2: The Legend Continues. The flavor is based on the film’s star, Ron Burgundy, and is called Scotchy Scotch Scotch, inspired by Burgundy's quote: “Scotchy Scotch Scotch is a delicious ice cream and I hope Ben and Jerry consider my other suggestions.” 

This is another example of how companies are working together and finding more inventive ways to license their brands. Many of our partners utilize MyMediabox’s hosted applications (Mediabox-PA and Mediabox-DAM) to streamline their licensing processes with licensees worldwide. Interested in learning more about MyMediabox and how our clients benefit from their MyMediabox applications?

Visit www.mymediabox.com or email marketing@mymediabox.com  for more information. Click here to schedule a demo.

Image courtesy of www.licensing.biz

Scholastic to create publishing program for Kimmidoll

Image courtesy of licensemag.com

Scholastic will be creating a publishing program for Kimmidoll. The program for DRi Licensing’s Japanese-inspired lifestyle brand will start off with two sticker books, followed by a press-out-and-play book, and also a search book.

Other licensees have also signed on to create merchandise for the brand: Enesco with a range of collectibles and gifts, Portico Designs for calendars, Elite Gift Boxes for tin giftware and U.K. Greetings for cards and stationery. 

Kimmidoll is a MyMediabox client and uses our digital asset management (Mediabox-DAM) and product approvals (Mediabox-PA) applications to work with licensees and to streamline the licensing process. To find out how MyMediabox applications help make the licensing process more efficient, visit www.mymediabox.com or email us at marketing@mymediabox.com.

Click here to schedule an online demo. 

Earthbound to create licensing program for Sharknado

Image courtesy of licensemag.com

SyFy channel’s fictional film, Sharknado, generated the most social media mentions of any program in the history of the network. Sharknado 2 is already in the works and is set to debut in July 2014.

SyFy and The Asylum will be working with Earthbound to create a licensing program for Sharknado which will include creating a range of merchandise such as t-shirts, posters, costumes, games, bags and other accessories.

Earthbound is one of the many licensing agencies that utilize MyMediabox’s hosted applications to streamline the licensing process. MyMediabox offers applications for digital asset management (Mediabox-DAM), product approvals (Mediabox-PA) and deal memo management (Mediabox-DM).

To find out more about how companies benefit from MyMediabox applications visit www.mymediabox.com or email us at marketing@mymediabox.com.

Click here to schedule an online demo.

Keds in collaboration with Taylor Swift

Image courtesy of www.licensemag.com

Keds will be collaborating with global country music artist Taylor Swift for a second footwear line. This line will feature 17 styles with an assortment of prints and colors inspired by Taylor Swift. Like the first line, it will include either a silver heart featuring the number 13 or a guitar pick with Swift's logo.

This collaboration is just one example of the increasing trend in celebrity and fashion licensing. As of 2012, character-related merchandise, consisting of entertainment, TV, movie and celebrity licensing, is the largest category of licensing and the biggest sales generator. Overall royalties are equal to $2.55 billion with a projected $49.3 billion in retail sales. Fashion licensing royalty revenues totaled $755 million with estimated retail sales of $16.5 billion.

Companies utilize MyMediabox’s hosted applications to streamline their licensing processes. MyMediabox offers applications for digital asset management (Mediabox-DAM), product approvals (Mediabox-PA) and deal memo management (Mediabox-DM). For more information visit www.mymediabox.com or email us at marketing@mymediabox.com.

DreamWorks partners with NYC & Company

Image courtesy of www.licensemag.com

A yearlong collaboration between two MyMediabox clients, DreamWorks Classics and the NYC & Company tourism and marketing organization, will have Where’s Waldo? serving as New York City’s fifth official Family Ambassador. The Family Ambassador program was created to help position New York City as a safe, welcoming and family-friendly destination back in 2009. Previous Family Ambassadors include The Muppets, The Smurfs, Dora the Explorer and Sesame Street.

Waldo will encourage travel to NYC by highlighting attractions, hotels, landmarks, neighborhoods, cultural institutions, parks and more. NYC & Company will be able to use Waldo’s international and domestic recognition to reach people of all ages from around the world and encourage them to visit New York City.

Interested in learning more about MyMediabox and how our clients benefit from their MyMediabox applications? Visit www.mymediabox.com or email marketing@mymediabox.com for more information.

Click here to schedule a demo.

SoBe Secures Food Extension Through Licensing

SoBe Lifewater & Elixirs has with the help of licensing agent, The Joester Loria Group, landed a new brand extension. The drink brand will make its food debut with the product offering of frozen fruit bars. Philly Swirl will introduce SoBe's Yumberry Pomegranate and Pacific Coconut bars. The bars are the first flavors of the brands new product line and will hit the freezer section of U.S. grocery stores this summer.

Image Courtesy of www.Licensemag.com

EVP of The Joester Loria Group and long-time MyMediabox client, Joanne Loria, states "Expanding into frozen novelties allows consumers to experience and enjoy the distinct and delicious flavors of SoBe in a brand new way."

Interested in learning how clients like The Joester Loria Group utilize MyMediabox applications to streamline the licensing process? MyMediabox offers hosted applications for digital asset management (Mediabox-DAM), product approvals (Mediabox-PA) and deal memo management (Mediabox-DM). For more information visit www.mymediabox.com or email marketing@mymediabox.com.

Click here to schedule a demo.

Attending Licensing Expo? Stop by the MyMediabox booth, #A141.

DreamWorks Buys Trolls Brand, Plans New Movie

Image Courtesy of www.licensingmag.com

DreamWorks recently acquired the classic Troll brand, commonly known as Treasure Trolls or Good Luck Trolls, from Dam Things of Denmark. The Trolls, recognizable for their gemstone belly buttons and traditionally colorful hair, first became popular in the U.S. in the early 90's. However, their heritage dates back more than 50 years. Shawn Dennis, appointed Brand Manager for Trolls, acknowledges the potential for the brand, "Trolls is one of those rare, proven and universally adored brands... it is truly an amazing opportunity to be able to relaunch a brand like this one."

At the top of the list for reintroducing the brand to the U.S. market is a new troll movie. Alex Schwartz, Head of Development at DreamWorks Animation states, "We look forward to working alongside Dam Things to build on the mythology of the Good Luck Trolls, while delivering the sense of adventure, heart and comedy that DreamWorks Animation is known for."

Interested in learning how clients like DreamWorks Animation utilize MyMediabox to streamline their product approvals and style guide delivery? MyMediabox offers hosted solutions for product approvals (Mediabox-PA), style guide delivery (Mediabox-DAM) and deal memo management (Mediabox-DM). For more information visit www.mymediabox.com or email marketing@mymediabox.com.

Attending Licensing Expo? Visit MyMediabox at booth #A141.

Click here to schedule an online demo.

Press Release: DAM and Product Approvals Application Upgrades

MyMediabox, provider of SaaS hosted applications for product approvals (Mediabox-PA), digital asset management (Mediabox-DAM) and deal memo management (Mediabox-DM), rolled out multiple upgrades to their systems in March 2013. New functionality in Mediabox-PA includes the ability to set email preferences by individual user, as well as the capability to change project owners. Mediabox-DAM features additional customization and organization options, plus a new, improved video player.

The new features added to Mediabox-PA give more flexibility to individual users. The ability to set email preferences allows users to opt in or out of emails about project, team or individual related updates. With project emails, users can now decide if they would like to receive notifications when a project is added to the system, when files are added to a project, when a licensee cancels a project and more. Team emails include notifications when team members are added, when an action is required, when a project status changes, etc. Lastly, individuals can decide if they would like to be notified about changes to their account settings (i.e. access dates, changes in access, profile updates). Administrative users also have more flexibility in the admin section with the new "Projects" tab. Here users with admin access can change project owner by individual projects or by project owner (transferring all or one of an owner's projects to another owner).

Mediabox-DAM upgrades provide users with a more personalized experience, as well as a new, improved video player. Now site administrators can create and add backgrounds at the folder level for specific properties. Additional branding options are provided at the subfolder level, with the ability to create and display graphics, providing users another way to identify the location of assets.

MyMediabox rolls out upgrades to Mediabox-PA and Mediabox-DAM on a regular basis. If you have suggestions for functionality you would like added to the sites email marketing@mymediabox.com.

For more information on streamlining your product approvals and style guide delivery or to schedule a demo, visit MyMediabox online at www.mymediabox.com.

Publisher Signs Licensing Deal with The Collective

HarperCollins Children's Books have signed a deal with MyMediabox client, the Collective, to publish books based on the popular Cartoon Network Show: The Annoying Orange.

Annoying Orange books scheduled for release include:

• Annoying Orange: How to Be Annoying
• Annoying Orange: Halloweenie

Plus, four more titles in 2014!

The deal brokered by the Joester Loria Group (also a MyMediabox client) will allow HarperCollins to tap into the massive grade school fan base of the hit show. David Linker, Executive Editor at HarperCollins, states "We look forward to developing this new publishing program for young readers who revel in his cheeky sense of humor and irreverent sensibility."

Interested in learning how clients like the Collective and Joester Loria Group utilize MyMediabox applications to streamline the licensing process?

Visit www.mymediabox.com or email marketing@mymediabox.com for more information on Mediabox-DAM (digital asset management), Mediabox-PA (product approvals) and Mediabox-DM (deal memo management).

Click here to schedule a demo.

Visit MyMediabox at Licensing Show! Booth #A141.

Licensing: Tis' the Season

With the holidays right around the corner, licensors and licensees are quickly turning out the latest products to line the shelves. Not to be left out are MyMediabox clients: Sanrio and Atari. Sanrio grows their presence in the digital arena with the launch of Mr. Men and Little Miss ebooks. While Atari takes another approach, reintroducing classic games like "Pong" (now celebrating it's 40th anniversary).

Interested in streamlining your licensing process for the holidays? MyMediabox is the industry standard for product approvals, working with more than 70 leading licensors. We offer hosted solutions for digital asset management (Mediabox-DAM), product approvals (Mediabox-PA) and deal memo management (Mediabox-DM).

Visit us at www.mymediabox.com for more information. Click here to schedule your demo today!

 

Click here to view the full article on Sanrio's Mr. Men and Little Miss eBook product launch.

 

Click here to view the full article on Atari's Pong Re-Make.

What Museums are Doing in Brand Licensing...

John Lewis Designed
Science Museum Pajamas
Photo Courtesy of Licensing.biz

With the unveiling of a new line of Science Museum pajamas, we see another example of how museums are leveraging their brands in the consumer products licensing industry. MyMediabox client, V&A Museum, also brings in additional revenue by licensing out the rights to iconic patterns they own the rights to.

To learn more about how museums are leveraging their brands contact Jillian Heim at jillian@mymediabox.com. Click here to schedule a demo. For more information visit www.mymediabox.com.

MyMediabox offers hosted solutions for product approvals, online style guide management and delivery and deal memo management.

 

 

Product Approval Testimonial: V&A Museum

 

 

"As our business has evolved, we find ourselves dealing with increasing volumes of designs on ever expanding product categories. The Mediabox system enables us to manage the design and approval process from concept right through to final samples. It allows us to respond to licensees efficiently, no matter where in the world we, or they, happen to be. One key advantage of Mediabox is that multiple access by different users means that no matter how many people need to be involved and no matter how large the files, there are no longer delays in information getting through.

 

V&A Museum has been a valuved MyMediabox customer since 2009.

 

Click here to schedule a demo to see how the MyMediabox suite can streamline the licensing process for you.  

Licensing, Not Just for Traditional Character Brands

Photo Credit: Rex Features

Hopefully our blog posts have made it clear that licensing is no longer an industry just for character brands. Musicians, celebrities, fashion lines, museums, non profits and many other types of businesses have entered the licensing scene.

According to Publisher's Weekly, one of the newest brands to enter the marketplace is E.L. James' now infamous Fifty Shades of Grey book triology (seen above). As of August 14, CopCorp Licensing (Agent for Fifty Shades of Grey), had sealed three licensing deals for the brand.

Soon consumers will be able to buy Fifty Shades of Grey hosiery, pajamas and day time apparel (including: t-shirts, tops and hoodies).

Interested in streamlining your licensing business processes? Contact MyMediabox to discuss hosted solutions for Digital Asset Management (Mediabox-DAM), Product Approvals (Mediabox-PA) and Deal Memo Management (Mediabox-DM).

Click here to schedule a demo.

Fashion Licensing: The Next Big Thing

Upwards of $190 billion dollars in retail revenue is generated from licensed products. The fashion industry accounts for almost $50 billion, according to Fashion Newspaper. Advanstar recognizing this growing market, created a special Fashion section at this years Licensing International Expo.

Traditionally fashion brands have forgone Licensing Expo in lieu of MAGIC (AdAge). However, this past June Licensing International Expo saw exhibitors including: Skechers, Paris Blues, Von Dutch, LA Gear, Nicole Miller, Perry Ellis, Vera Bradley and Cherokee Group to name a few. 

Fashion brands at the show are not the only brands entering into licensing. In June 2011 the Phillips-Van Heusen Corporation licensed the rights to Ram Pacific to market and distribute the Phillips-Van Heusen izod brand in Singapore. In August 2011 Victoria Secrets PINK and the National Football League teamed up to design the Pink NFL apparel line together that is sold at Victoria Secret stores. In December 2011 the Tommy Hilfiger Group (owned by Phillips-Van Heusen) licensed Tommy Hilfiger men's and women's runway collections for Fall 2012-Spring 2013 to Ittierre S.p.A. And, in January 2012 Kenneth Cole gave licensing rights to Delta Galil Industries, Ltd. for Kenneth Cole men's and women's underwear (www.fashionnewspaper.com). 

While fashion brands are just entering the licensing space, the workflow needs are the same. First time Licensing International Expo fashion exhibitor, Cherokee Group, is a testament to the fact. After meeting at this years Licensing International Expo, Cherokee Group chose MyMediabox for their product approval workflow. Click here to schedule a demo to find out what MyMediabox can do for your fashion licensing. 

Monetize Your Cloud: Brand Licensing

Now that you have the "cloud", the question is what are you going to put in it?

If you have not considered intellectual property (commonly: brand names, icons, characters) you should.

Why? According to the Federal Trade Commission, less than 10 years ago 80% of the components of the S&P 500 Market Value were intangible assets (intellectual property being the largest component). In 2008, global licensing revenue was greater than $150 Billion USD and growing at a rate of 25-35% a year. Yet, while global licensing revenue has increased by up to 35%, IBISWorld (the world's largest independent publisher of U.S. industry research) calculates that the number of companies operating in this field has only increased by 1% annually.

Licensing your intangible assets is an easy way to grow your revenue. If you own the rights to vintage brands, revive them. Established assets do not require extensive marketing or exposure. Newer assets? Test the waters at one of many global licensing trade shows.Once you have interested licensees and have negotiated rights contracts, it is up to your licensees to produce.

Licensees want the rights to your products, most often because there is already a demand for your brand, icon or character. Instead of taking a chance on a new brand name, they buy the reassurance that your brand recognition gives them. They then create products using the rights you have sold them-- all pre-approved by you.

That is where MyMediabox comes in. MyMediabox offers cloud technology specifically tailored to the needs of the licensing industry. Store, share and promote digital assets with licensees in Mediabox-DAM. From there interact with licensees throughout the entire creative process with Mediabox-PA (we can even integrate Licensor/Licensee contracts using Mediabox-DM). The MyMediabox suite helps you ensure the integrity of your brand, while you grow your revenue through licensing.

Interested in learning more about consumer products licensing or the MyMediabox suite of licensing solutions? Visit us at www.mymediabox.com.

Click here to request a demo of Mediabox-DAM (digital asset management), Mediabox-PA (product approvals) or Mediabox-DM (deal memo management).

Product Approval & Digital Asset Management Testimonial: Classic Media

"Classic Media has utilized Mediabox for both its online assets system and its online approvals system for years. In short, Mediabox provides a turnkey destination for each of our unique brands: it allows our licensing partners to very easily navigate the development and approval process; it provides an online history of all past/pending submissions for easy tracking/reference; and it is an ideal environment for internal and external communication of press, asset updates, and creative back-and-forth. The Mediabox team is a breeze to work, and each individual we have worked with is truly receptive to suggestions for improved use. Best of all, our licensees love it."

Classic Media has been a valued MyMediabox customer since 2005. 

Click here to schedule a demo to see how the MyMediabox suite can streamline the licensing process for you.

Press Release: Conecture Technologies Exhibits at the Licensing International Expo to Showcase Latest Upgrades to the MyMediabox Software Application Suite

May 29, 2012- Buford, GA-- Conecture Technologies will be showcasing the latest upgrades to the industry leading product approvals workflow application, Mediabox-PA and style guide asset management and delivery system, Mediabox-DAM at this years Licensing International Expo, at the Mandalay Bay Convention Center in Las Vegas, NV.

Continue reading here.

Click here to schedule a demo and learn about our new updates first hand!