Brooks Brothers Launches Gatsby Line

Image Courtesy of www.licensemag.com

Brooks Brothers has released a collection of clothing and accessories inspired by Warner Bros. Pictures’ The Great Gatsby. Costume designer Catherine Martin collaborated with the men’s clothier and created more than 500 men’s looks seen in the film, using images and products from Brooks Brothers’ archives as inspiration. Brooks Brothers' limited edition collection, adapted from Martin’s creations, is now available in stores and online.

Many companies use MyMediabox applications to help them with similar types of collaboration. Our applications make collaboration between Licensees, Licensors, Agents and many other internal and external parties more efficient and cost effective.

Visit MyMediabox at the Licensing Expo in Las Vegas at booth #A141 to see how our hosted applications streamline the product approval (Mediabox-PA) and style guide delivery (Mediabox-DAM) process. Email marketing@mymediabox.com to schedule a meeting.  

No going to the show? Click here to schedule an online demo.

Fashion District Grows for Licensing Expo 2013

ACA Joe Apparel at Licensing Expo 2012

 

 

 

Now that fashion brands have wrapped up a great MAGIC Market Week, many company's are turning their attention to Licensing Expo. Over 40 fashion brands have already confirmed that they will exhibit at the show in June. This should not come as a big surprise, as fashion licensing is the largest sector within the $185 billion licensing industry. Among fashion brands confirmed to exhibit are:  Judith Leiber, Adrienne Vittadini, Crocs, Nat Nast, ABS by Allen Schwartz, Skechers USA, Von Dutch and more.

Skechers USA at Licensing Expo 2012

Exhibiting or attending the show? Stop by the MyMediabox booth (#7858) to see how our hosted applications streamline the product approval (Mediabox-PA) and style guide delivery (Mediabox-DAM) process. We work with multiple sectors within the licensing industry, including fashion brands, and are excited to show even more companies how we are saving their counterparts time and money.

Visit www.mymediabox.com or email marketing@mymediabox.com for more information or to schedule a meeting at Licensing Expo (June 18-20, Las Vegas).

Click here to schedule an online demo.

Gap Enters Licensing Deal with The World of Beatrix Potter

According to License!Global, well known apparel brand, GAP, has entered into a licensing agreement with Beatrix Potter. This partnership will result in the addition of a limited-edition collection to the BabyGap line. The new collection will feature children's clothes imprinted with characters from the beloved Peter Rabbit books (see below). 


Gap Peter Rabbit Onesie
Image Courtesy of Licensemag.com

Gap Peter Rabbit Dress
Image Courtesy of Licensemag.com

        














Other Fashion Brands/Retailers in Licensing:

• Jessica Simpson
• Macy's
• Banana Republic
• Kohl's
• Target & Neiman Marcus
• Adidas

Interested in learning how other apparel brands like JD Sports and The Cherokee Group utilize MyMediabox hosted applications to streamline their product approvals (Mediabox-PA) and style guide delivery (Mediabox-DAM) processes? Click here to schedule a demo.

For more information about MyMediabox visit www.mymediabox.com or email marketing@mymediabox.com.                                                                                                   

                                                     

Fashion Licensing: The Next Big Thing

Upwards of $190 billion dollars in retail revenue is generated from licensed products. The fashion industry accounts for almost $50 billion, according to Fashion Newspaper. Advanstar recognizing this growing market, created a special Fashion section at this years Licensing International Expo.

Traditionally fashion brands have forgone Licensing Expo in lieu of MAGIC (AdAge). However, this past June Licensing International Expo saw exhibitors including: Skechers, Paris Blues, Von Dutch, LA Gear, Nicole Miller, Perry Ellis, Vera Bradley and Cherokee Group to name a few. 

Fashion brands at the show are not the only brands entering into licensing. In June 2011 the Phillips-Van Heusen Corporation licensed the rights to Ram Pacific to market and distribute the Phillips-Van Heusen izod brand in Singapore. In August 2011 Victoria Secrets PINK and the National Football League teamed up to design the Pink NFL apparel line together that is sold at Victoria Secret stores. In December 2011 the Tommy Hilfiger Group (owned by Phillips-Van Heusen) licensed Tommy Hilfiger men's and women's runway collections for Fall 2012-Spring 2013 to Ittierre S.p.A. And, in January 2012 Kenneth Cole gave licensing rights to Delta Galil Industries, Ltd. for Kenneth Cole men's and women's underwear (www.fashionnewspaper.com). 

While fashion brands are just entering the licensing space, the workflow needs are the same. First time Licensing International Expo fashion exhibitor, Cherokee Group, is a testament to the fact. After meeting at this years Licensing International Expo, Cherokee Group chose MyMediabox for their product approval workflow. Click here to schedule a demo to find out what MyMediabox can do for your fashion licensing.