Food Brands: Hungry for Licensing

Most of us think of kids toys, character brands or branded apparel when we think of licensing, but licensing doesn't stop there. Food brands are big in licensing, too, acting as both licensor and licensee. Take a look at some examples below:

Food Brands as Licensors:

Food Brands as Licensees:

Interested in seeing how your brand can streamline the approvals process? MyMediabox offers hosted solutions for style guide delivery (Mediabox-DAM) and product approvals (Mediabox-PA). 

For more information visit www.mymediabox.com or email marketing@mymediabox.com.

Click here to schedule a demo.

DHX Media and Others Launch New Apps

Image Courtesy of dhxmedia.com

According to Licensingmag.com, licensors like DHX Media, BinWeevils, SmileyWorld, Dracco and P2 Games have launched new digital apps to extend the presence of their brands in the global consumer marketplace. MyMediabox client, DHX Media, now offers a "Yo Gabba Gabba! Hello Friends!" app that allows preschoolers to interact with their favorite cast members on the TV show.

Licensing character and brand rights to licensee technology companies is becoming more and more prevalent. In fact, this week Konomi, NFL, Disney and more are attending the Consumer Electronics Show in Las Vegas, NV to unveil new interactive toys and search for new licensees.

Whether you are extending your brand through technology internally or licensing out the rights to your brand to a third party developer, MyMediabox systems can help you manage your digital assets and creative workflow/product approvals process. For more information visit us at www.mymediabox.com or email us at marketing@mymediabox.com.

Click here for a demo.

Tips for Keeping Your DAM System Healthy

A digital asset management system is a great tool for saving time and money. Hosted systems like Mediabox-DAM allow users to manage and share assets from one convenient location with any internal or external guest who has an internet connection.

Want to make sure your DAM system remains healthy? Here are a few tips:

1. Be aware of aliased assets- duplications lead to redundant data
2. Archive old files- access activity reports to see which files are accessed infrequently
3. Reorganize your folders- delete or update old folders
4. Analyze your folders- if you have thousands of assets in one folder you might want to create subfolders
5. Identify required metadata- inform users uploading assets which metadata fields are necessary

Click here to schedule a demo of Mediabox-DAM.

For more information visit us at www.mymediabox.com or email us at marketing@mymediabox.com.

Duracell/Coveroo Offer Perfect Stocking Stuffer

Duracell/Coveroo Customizable Powermat Case
Image Courtesy of www.coveroo.com

Scrambling for last minute stocking stuffers? Duracell/Coveroo customizable, wireless charging cases might be just the gift you were looking for. 

Seeing the opportunity for a new, hit consumer product, Duracell has licensed their Powermat technology and brandname to Coveroo. The two companies have joined forces to offer consumers personalized, wireless charging cases for smartphones. The customizable Duracell Powermat cases are available for the iPhone 4 and 4S and the Samsung Galaxy S III at www.coveroo.com. Choose from hundreds of designs, including holiday themed cases!

Interested in learning how MyMediabox applications can make your product approvals process more efficient? Visit us at www.mymediabox.com or email us at marketing@mymediabox.com. 

MyMediabox offers hosted solutions for digital asset management (Mediabox-DAM), product approvals/creative workflows (Mediabox-PA) and deal memo management (Mediabox-DM). 

Click here to schedule a demo.

Consumer Products Licensors, Licensees and Agents Use MyMediabox

Licensors, Licensees and Agents all around the world are choosing MyMediabox for their digital asset management and product approvals workflow. Want the facts? Check out the numbers below.

10 Years delivering hosted solutions globally. MyMediabox understands your
       needs.

70+ Leading Licensors and Agents with active MyMediabox sites. We have
       earned the stamp of approval.

100+ MyMediabox websites operating and fully supported by our team. We can
         support you, too.

115 Countries with active MyMediabox users. We are experienced supporting a
         diverse user population.

7,000+ Companies worldwide using MyMediabox to interact with their
                Licensors/Agents. Our systems are widely adopted.

33,000+ Registered users already trained on MyMediabox systems.

MyMediabox is the industry standard.

Visit www.mymediabox.com to learn more about how MyMediabox can help your business save time and money.

Ready to schedule a demo? Click here.

Cloud Computing Simplifies Work Processes

Image Courtesy of CloudTweaks.com



The MyMediabox suite offers 100% paperless workflow solutions in the cloud to maximize efficiency. Countless companies like Sony, BBC, American Greetings, SeaWorld and more have chosen MyMediabox software to help automate their creative workflows.

For more information visit us at www.mymediabox.com. Ready for a demo? Click here to schedule one today. Inquire about Mediabox-PA for product approvals/creative workflow, Mediabox-DAM for style guide delivery and brand management and Mediabox-DM for deal memo management.

What Museums are Doing in Brand Licensing...

John Lewis Designed
Science Museum Pajamas
Photo Courtesy of Licensing.biz

With the unveiling of a new line of Science Museum pajamas, we see another example of how museums are leveraging their brands in the consumer products licensing industry. MyMediabox client, V&A Museum, also brings in additional revenue by licensing out the rights to iconic patterns they own the rights to.

To learn more about how museums are leveraging their brands contact Jillian Heim at jillian@mymediabox.com. Click here to schedule a demo. For more information visit www.mymediabox.com.

MyMediabox offers hosted solutions for product approvals, online style guide management and delivery and deal memo management.

 

 

Happy Halloween from MyMediabox!

We hope you'll enjoy one of our holiday favorites!

 

Most people are aware that the Peanuts characters pictured in the clip above are the property of Charles Schultz. What everyone may not know is that Charles Schultz uses MyMediabox consumer products licensing solutions to protect the integrity of his brand. Interested in seeing how Peanuts and other MyMediabox clients utilize Mediabox-PA (product approvals) and Mediabox-DAM (digital asset management) to avoid unnecessary legal scares? Click here to schedule a demo.

MyMediabox offers hosted solutions for product approvals, online style guide management and delivery and deal memo management. Visit us at www.mymediabox.com for more information.

Product Approval Testimonial: Lazytown

"We have been very impressed with the Mediabox-PA system since we started using it in January 2010. In addition to being easy to learn and use, Mediabox has helped us streamline our process, resulting in faster turnaround times. We estimate that since implementing Mediabox, we have reduced turnaround time by approximately 50%. It's great to have all material and comments regarding a submission in one place, as well as to be able to generate reports with a couple of clicks and add reviewer team members to individual projects when needed. After using Mediabox we can't imagine going back to our old system!"

Click here to schedule a demo to learn how the MyMediabox suite can streamline the licensing process for you.

Press Release: MyMediabox Attends BLE!

 

Conecture Technologies, LLC will be showcasing its industry leading product approvals workflow application, Mediabox-PA (part of the MyMediabox consumer products licensing software suite) at Brand Licensing Europe, which is held from October 16-18 in London. Executives will demo the latest version of Mediabox-PA that offers a new UI, bulk close of projects, a messaging tool and more. MyMediabox's deal memo system, Mediabox-DM, which integrates with Mediabox-PA will be showcased as well.

With Mediabox-PA (Online Product Approvals), the entire approval process is all in one easy-to-find location. Once logged into the system users can complete a new product approval form, submit concept designs through final production samples and preview, comment and mark up designs on screen. Automated email notices, role-based approvals workflows, business rules and archiving make the system even more robust. The newest addition to the MyMediabox suite, Mediabox-DM, allows Licensors to track all deal memo terms, via automatic imports from third-party rights and royalty systems or direct data entry. Mediabox-DM also regulates the types of projects a Licensee can start in the system.

Eric Rennagel, CEO and Founder of Conecture Technologies, LLC states, "As always we are excited to attend BLE, it is a great opportunity to showcase the upgrades to the MyMediabox suite made throughout the year to current and potential clients."

Executives will have the opportunity to view a brief demonstration and speak with representatives about MyMediabox applications during Brand Licensing Europe.

For more information about MyMediabox visit www.mymediabox.com. If you would like to schedule a meeting at Brand Licensing Europe, contact Emilee Feldman at emilee@mymediabox.com.

Brain Waves: The Future of Fashion?

Traditionally when we think of fashion, we think of static accoutrements that we put on to express who we are. Now with fashion licensing, the opportunity for self expression has grown. Increasingly consumers will see their favorite character and fashion brands infused. But will fashion stop there?

The answer is no. What is in store for the future of fashion and fashion licensing? Japanese company, Neurowear, believes it is brain wave operated fashion. See below:

Initially after watching the video, I myself thought it was a joke. Then I visited their website. Necomimi (fluffy brain wave controlled animal ears) are their first big hit and have already been licensed to a popular Japanese anime show, "The Wolf Children, Ame and Yuki."

Photo Courtesy of: Neurowear

Other new product lauches including: shippo (a brain wave controlled tail) and bo-shippo (a brain wave controlled tail hat) were presented at the Tokyo Game Show September 20th-23rd.

Will we see brain wave controlled fashion at upcoming licensing shows? I hope so... can't wait to see which brands license this first!

If you are interested in learning more about MyMediabox visit www.mymediabox.com. Click here to schedule a demo of our creative workflow and/or digital asset management systems.

Product Approval & Digital Asset Management Testimonial: Classic Media

"Classic Media has utilized Mediabox for both its online assets system and its online approvals system for years. In short, Mediabox provides a turnkey destination for each of our unique brands: it allows our licensing partners to very easily navigate the development and approval process; it provides an online history of all past/pending submissions for easy tracking/reference; and it is an ideal environment for internal and external communication of press, asset updates, and creative back-and-forth. The Mediabox team is a breeze to work, and each individual we have worked with is truly receptive to suggestions for improved use. Best of all, our licensees love it."

Classic Media has been a valued MyMediabox customer since 2005. 

Click here to schedule a demo to see how the MyMediabox suite can streamline the licensing process for you.

Licensing International Expo 2012

Going into Licensing International Expo 2012, MyMediabox knew it would be a great show. Of the 76 leading licensors with live MyMediabox sites,  nearly 90% were at LIE as either an exhibitor or an attendee. With three full days at our disposal, MyMediabox did not waste any time meeting with current and potential clients. 

MyMediabox President, Eric Rennagel, states "Licensing International Expo provides a great environment to network with professionals in the licensing industry. Current clients respond and give feedback to upgrades and new functionality, while prospective clients increasingly recognize the added value that the MyMediabox suite offers- a simplified product approval workflow, digital asset management and deal memo management- all available via remote access."

To see more on this years expo, check out the video below:



MyMediabox clients with a presence at the show included: American Greetings, Big Tent Entertainment, King Features, BBC, Paramount, Elvis, John Wayne, Sanrio and SeaWorld. As you can see Licensing International Expo was a hit... but, how could it not be with a Gene Simmons siting and SeaWorld directly across from the MyMediabox booth?! Penguins and kookaburras and legless lizards, oh my!

       

(Left: Amanda Bellone, MyMediabox Sales & Marketing Manager, with Gene Simmons. 

Right: Penny & Pete, SeaWorld Penguins)  

                  

Unable to make it to the show this year? Click here to schedule a demo.

Press Release: Conecture Technologies Exhibits at the Licensing International Expo to Showcase Latest Upgrades to the MyMediabox Software Application Suite

May 29, 2012- Buford, GA-- Conecture Technologies will be showcasing the latest upgrades to the industry leading product approvals workflow application, Mediabox-PA and style guide asset management and delivery system, Mediabox-DAM at this years Licensing International Expo, at the Mandalay Bay Convention Center in Las Vegas, NV.

Continue reading here.

Click here to schedule a demo and learn about our new updates first hand!

Licensing International Expo | June 12 - 14 | Las Vegas

For more information or to schedule a meeting at the show contact Emilee Feldman at:

emilee@mymediabox.com

Mediabox Testimonial: Paramount

"MediaBox almost instantly solved many of the challenges our department had tracking and managing our assets and product development submissions. From the very beginning, Eric Rennagel and his team went out of their way to train our department and our licensees on how to use their system and to customize it to our specific needs. No question was too small and no request was too big. They even developed a special simplified system for submitting to 3rd party approvers that was above and beyond what they were required to do. The folks at MediaBox were constantly striving to create the best online management system and were always asking for feedback and implementing our suggestions. Very quickly, our department saved a lot of time and a lot of paper. Our licensees really appreciated the streamlined system as well. I highly recommend MediaBox. Whether you have a big company or a small one, this system will keep your assets and submissions organized and on track."

See what other My Mediabox clients are saying here.

The Joester-Loria Group Testimonial

"Mediabox has proven to be an invaluable tool for our staff, licensors and our licensees around the globe. The website, which is very user friendly, allows our brand and property images and artwork to be available immediately to everyone 24/7. It also allows us to be in charge of what is on the website and the ability to change the art offered and the user access rights - easily, from our own computer, and at any time of the day or night, without having to rely on an outside service's availability. Mediabox has helped to reduce art fulfillment costs while freeing up valuable staff time to focus on more critical needs. It has been tremendously helpful for our company."

Find out what other customers are saying about My Mediabox here.

Interested in being our next satisfied customer? Talk to us! sales@mymediabox.com

Good Reads

Here at Mediabox we like to start our days with a little industry news and blog reading to keep us "in the know" in the licensing industry. There is always something going on and there are a few sites that help us keep up with the latest news!

Here are five of our favorite licensing blogs and websites (in no particular order of course):

• Licensing.biz

• LIMA Blog

• The Licensing Book

• License! Global Magazine

• Licensing International Expo
  

We like following them on twitter too:

• www.twitter.com/Licensingbiz

• www.twitter.com/LicensingBook

• www.twitter.com/licensemag

• www.twitter.com/licensingexpo

Those are a few of our favorites and we are always searching for more! What are some of your favorites?

We are Here For Support!

Having trouble with certain Mediabox functions or just need a refresher on areas of the system? We are here to help!

The Mediabox team is committed to ensuring that your experience with our applications is consistently outstanding and we are dedicated assisting you with support needs!

Contact us for demos, technical support or general questions about Mediabox!

Customer Support
Call 1.513.263.9910 Ext. 111 (For general user inquiries, training, etc.)
» Available Monday-Friday from 8:30AM 6:00PM EST
» Email: support@mymediabox.com

After Hours Support
» Call 1.513.263.9910, 1.770.755.5086, 1.404.667.0434
» Email: support@mymediabox.com

We look forward to assisting you!

Mediabox in the Clouds

Did you know that Mediabox works at 35,000 feet in the air and is available on any aircraft that is WiFi-equipped?

Thanks to Mediabox's 100 percent online hosted applications there is no need to wait until you get to your destination- approve projects, review artwork and make comments from above the clouds!