SeaWorld to air a new TV series

Image courtesy of licensemag.com

SeaWorld Parks & Entertainment teams up with Litton Entertainment for their new television series called “The Wildlife Docs.” The new series will go behind the scenes of SeaWorld’s land-animal sister park, Busch Gardens, with zoological professionals as they tend to over 10,000 animals that inhabit the park.

A MyMediabox client, SeaWorld utilizes Mediabox-PA (product approvals) and Mediabox-DAM (style guide delivery) online applications to streamline their approvals process. Interested in seeing how clients like SeawWorld are increasing productivity, lowering overhead costs and maximizing efficiency with the MyMediabox suite? Click here to schedule a demo.

For more information on MyMediabox visit www.mymediabox.com or email marketing@mymediabox.com.

Get Excited for Licensing Expo!

Visit MyMediabox at booth #A141. Email marketing@mymediabox.com to schedule a meeting.

Not attending the show? Click here to schedule an online demo.

Press Release: DAM and Product Approvals Application Upgrades

MyMediabox, provider of SaaS hosted applications for product approvals (Mediabox-PA), digital asset management (Mediabox-DAM) and deal memo management (Mediabox-DM), rolled out multiple upgrades to their systems in March 2013. New functionality in Mediabox-PA includes the ability to set email preferences by individual user, as well as the capability to change project owners. Mediabox-DAM features additional customization and organization options, plus a new, improved video player.

The new features added to Mediabox-PA give more flexibility to individual users. The ability to set email preferences allows users to opt in or out of emails about project, team or individual related updates. With project emails, users can now decide if they would like to receive notifications when a project is added to the system, when files are added to a project, when a licensee cancels a project and more. Team emails include notifications when team members are added, when an action is required, when a project status changes, etc. Lastly, individuals can decide if they would like to be notified about changes to their account settings (i.e. access dates, changes in access, profile updates). Administrative users also have more flexibility in the admin section with the new "Projects" tab. Here users with admin access can change project owner by individual projects or by project owner (transferring all or one of an owner's projects to another owner).

Mediabox-DAM upgrades provide users with a more personalized experience, as well as a new, improved video player. Now site administrators can create and add backgrounds at the folder level for specific properties. Additional branding options are provided at the subfolder level, with the ability to create and display graphics, providing users another way to identify the location of assets.

MyMediabox rolls out upgrades to Mediabox-PA and Mediabox-DAM on a regular basis. If you have suggestions for functionality you would like added to the sites email marketing@mymediabox.com.

For more information on streamlining your product approvals and style guide delivery or to schedule a demo, visit MyMediabox online at www.mymediabox.com.

Hello Kitty Rocks New Licensing Deal

Image Courtesy of www.licensemag.com

Coming soon to The Hub Network is "KISS Hello Kitty." The network recently licensed the rights to the Hello Kitty crossover and according to Margaret Loesch, president and CEO of The Hub, they are "thrilled to have these two seminal brands... the tone and style of the 'KISS Hello Kitty' TV show is a perfect fit for our network."

MyMediabox client, Sanrio, has been working with KISS since 2010, offering a variety of co-branded products including: apparel, toys, electronics and more. The crossover, while seemingly an odd pairing at first, has been a huge success.

Interested in learning how traditional brands, rock icons, studios, networks and more are leveraging MyMediabox hosted applications (Mediabox-DAM, Mediabox-PA and Mediabox-DM) to lower costs and streamline productivity? Visit www.mymediabox.com or email marketing@mymediabox.com for more information.

Click here to schedule and online demo.

Attending Licensing Expo? Visit MyMediabox at booth #A141.

Publisher Signs Licensing Deal with The Collective

HarperCollins Children's Books have signed a deal with MyMediabox client, the Collective, to publish books based on the popular Cartoon Network Show: The Annoying Orange.

Annoying Orange books scheduled for release include:

• Annoying Orange: How to Be Annoying
• Annoying Orange: Halloweenie

Plus, four more titles in 2014!

The deal brokered by the Joester Loria Group (also a MyMediabox client) will allow HarperCollins to tap into the massive grade school fan base of the hit show. David Linker, Executive Editor at HarperCollins, states "We look forward to developing this new publishing program for young readers who revel in his cheeky sense of humor and irreverent sensibility."

Interested in learning how clients like the Collective and Joester Loria Group utilize MyMediabox applications to streamline the licensing process?

Visit www.mymediabox.com or email marketing@mymediabox.com for more information on Mediabox-DAM (digital asset management), Mediabox-PA (product approvals) and Mediabox-DM (deal memo management).

Click here to schedule a demo.

Visit MyMediabox at Licensing Show! Booth #A141.

1,800 New Brands/Agents at Licensing Show

Of the 5,000 brands currently registered to exhibit at this years Licensing International Expo in Las Vegas, 1,800 are new brands and agents. The expo has created a special area of the show floor specifically for these brands. Look for these names in the new Brands and Agents section:

Household Names                     Automotive                       Publishing
Proctor & Gamble                     Honda                              The Saturday Evening Post
X-ACTO                                   BMW                                 Better Homes & Gardens
Elmer's                                    Lamborghini                      Conde Naste

Sports                                     Food & Beverage                Non-Profits
NBA                                        Mrs. Fields                         Oxford University
MotoGP                                   Pop Tarts                           U.S. Army
Everlast                                  Sobe                                  USPS

If you are a new brand, agent or licensee interested in learning how more than 80 leading brands are streamlining their approvals process, stop by the MyMediabox booth (#A141) at the Licensing Expo.

MyMediabox offers hosted solutions for digital asset management (Mediabox-DAM), Product Approvals (Mediabox-PA) and deal memo management (Mediabox-DM). For more information visit www.mymediabox.com or email marketing@mymediabox.com.

Not attending the show? Click here to schedule an online demo.

Food Brands: Hungry for Licensing

Most of us think of kids toys, character brands or branded apparel when we think of licensing, but licensing doesn't stop there. Food brands are big in licensing, too, acting as both licensor and licensee. Take a look at some examples below:

Food Brands as Licensors:

Food Brands as Licensees:

Interested in seeing how your brand can streamline the approvals process? MyMediabox offers hosted solutions for style guide delivery (Mediabox-DAM) and product approvals (Mediabox-PA). 

For more information visit www.mymediabox.com or email marketing@mymediabox.com.

Click here to schedule a demo.

Fashion District Grows for Licensing Expo 2013

ACA Joe Apparel at Licensing Expo 2012

 

 

 

Now that fashion brands have wrapped up a great MAGIC Market Week, many company's are turning their attention to Licensing Expo. Over 40 fashion brands have already confirmed that they will exhibit at the show in June. This should not come as a big surprise, as fashion licensing is the largest sector within the $185 billion licensing industry. Among fashion brands confirmed to exhibit are:  Judith Leiber, Adrienne Vittadini, Crocs, Nat Nast, ABS by Allen Schwartz, Skechers USA, Von Dutch and more.

Skechers USA at Licensing Expo 2012

Exhibiting or attending the show? Stop by the MyMediabox booth (#7858) to see how our hosted applications streamline the product approval (Mediabox-PA) and style guide delivery (Mediabox-DAM) process. We work with multiple sectors within the licensing industry, including fashion brands, and are excited to show even more companies how we are saving their counterparts time and money.

Visit www.mymediabox.com or email marketing@mymediabox.com for more information or to schedule a meeting at Licensing Expo (June 18-20, Las Vegas).

Click here to schedule an online demo.

Nonprofit, Music, Fashion Industries Expand Licensing Presence

Over the past year MyMediabox has started to reach out to more and more nonprofit, music and fashion brands. Why? We realized that the licensing industry is no longer strictly character brands-- and we weren't the only ones. Take a look at a few of the nonprofit, music and fashion licensing deals that have occurred over the past year:

Nonprofit:

• ASPCA Teams with American Greetings, Firestar Diamond, G Mason Group
• RSPCA Teams with WOW Toys
• VetDogs Teams with Ethical Products and Pet King

Music:

• Harley-Davidson Teams with Kid Rock
• KISS Teams with Figures Toy Company
• The Beatles and Live Nation Merchandise Offer New Products

Fashion:

• Stella McCartney Teams with Luxottica
• O'Neill 365 Teams with Olympic Swimmer
• Jessica Simpson Teams with Maternity Line

Interested in seeing how MyMediabox hosted applications can help you streamline your product approvals workflow (Mediabox-PA) and style guide delivery (Mediabox-DAM)? For more information visit www.mymediabox.com or email marketing@mymediabox.com.

Click here to schedule a demo. 

Candy Brand, Chupa Chups, Capitalizes on Licensing

Image Courtesy of Wikipedia

Two weeks into the new year, well known lollipop brand, Chupa Chups, has secured several new licensing deals. The deals will increase the brands presence in France, Asia and Australia according to licensingmag.com.

France will see Chupa Chups apparel, bedding, a tabletop range and giftbags enter the marketplace. Likewise Asian licensees, Uniqlo, Itochu and Chamzon, will launch new Chupa Chups apparel. Also new to the Asian market are Chupa Chups Ice Lolly Makers and a Chupa Chups app. Australian licensee Magic Brands will release Chupa Chups accessories for smartphones and tablets, while another Australian licensee will introduce Chupa Chups air freshners.

More licensing contracts are said to the be on the horizon for Chupa Chups in 2013, including deals in Russia and the U.K.

Whether you are just entering the licensing business or are a seasoned veteran like Chupa Chups, MyMediabox SaaS applications can help streamline your style guide delivery (Mediabox-DAM) and product approvals (Mediabox-PA) process. For more information visit www.mymediabox.com or email marketing@mymediabox.com.

Click here to schedule a demo.

DHX Media and Others Launch New Apps

Image Courtesy of dhxmedia.com

According to Licensingmag.com, licensors like DHX Media, BinWeevils, SmileyWorld, Dracco and P2 Games have launched new digital apps to extend the presence of their brands in the global consumer marketplace. MyMediabox client, DHX Media, now offers a "Yo Gabba Gabba! Hello Friends!" app that allows preschoolers to interact with their favorite cast members on the TV show.

Licensing character and brand rights to licensee technology companies is becoming more and more prevalent. In fact, this week Konomi, NFL, Disney and more are attending the Consumer Electronics Show in Las Vegas, NV to unveil new interactive toys and search for new licensees.

Whether you are extending your brand through technology internally or licensing out the rights to your brand to a third party developer, MyMediabox systems can help you manage your digital assets and creative workflow/product approvals process. For more information visit us at www.mymediabox.com or email us at marketing@mymediabox.com.

Click here for a demo.

Tips for Keeping Your DAM System Healthy

A digital asset management system is a great tool for saving time and money. Hosted systems like Mediabox-DAM allow users to manage and share assets from one convenient location with any internal or external guest who has an internet connection.

Want to make sure your DAM system remains healthy? Here are a few tips:

1. Be aware of aliased assets- duplications lead to redundant data
2. Archive old files- access activity reports to see which files are accessed infrequently
3. Reorganize your folders- delete or update old folders
4. Analyze your folders- if you have thousands of assets in one folder you might want to create subfolders
5. Identify required metadata- inform users uploading assets which metadata fields are necessary

Click here to schedule a demo of Mediabox-DAM.

For more information visit us at www.mymediabox.com or email us at marketing@mymediabox.com.

Looking for the Right Licensees?

If you aren't sure how to find the right licensees for your brand, you might be interested in a recent blog from Licensing.biz. Blogger Steve Reece explains seven ways to pick the right licensees, including: 

1. Presenting your brand in a professional manner
2. Making sure your pitch is clear
3. Running background (i.e. credit/reputation) checks on all potential licensees

Click here to read the full article at Licensing.biz.

MyMediabox offers hosted solutions for style guide delivery (Mediabox-DAM), product approvals (Mediabox-PA) and deal memo managment (Mediabox-DM). Interested in seeing how Sanrio, MGM, SeaWorld and others utilize MyMediabox applications to streamline the licensing process? Click here to schedule a demo.

Licensing, Not Just for Traditional Character Brands

Photo Credit: Rex Features

Hopefully our blog posts have made it clear that licensing is no longer an industry just for character brands. Musicians, celebrities, fashion lines, museums, non profits and many other types of businesses have entered the licensing scene.

According to Publisher's Weekly, one of the newest brands to enter the marketplace is E.L. James' now infamous Fifty Shades of Grey book triology (seen above). As of August 14, CopCorp Licensing (Agent for Fifty Shades of Grey), had sealed three licensing deals for the brand.

Soon consumers will be able to buy Fifty Shades of Grey hosiery, pajamas and day time apparel (including: t-shirts, tops and hoodies).

Interested in streamlining your licensing business processes? Contact MyMediabox to discuss hosted solutions for Digital Asset Management (Mediabox-DAM), Product Approvals (Mediabox-PA) and Deal Memo Management (Mediabox-DM).

Click here to schedule a demo.