Continued Growth for BLE

Image courtesy of www.licensemag.com

Brand Licensing Europe, held last month in London, experienced more growth this year in visitor attendance, as well as an increase in attendance by retailers and overseas visitors. In the event’s 15-year history, this year was the most successful show, with a total of  7,244 retailers, licensees and sales promotion professionals from 69 countries, and a total attendance reaching 9,537 – a 5% growth from last year.

Advanstar Licensing already has plans under way for BLE 2014. The show, which will take place Oct. 14-16, 2014, already has 70 percent of the show floor sold. One of those exhibitor spots belongs to MyMediabox and we are already looking forward to the show!

MyMediabox offers hosted solutions for style guide delivery (Mediabox-DAM), product approvals (Mediabox-PA) and deal memo managment (Mediabox-DM). Interested in seeing how our clients utilize MyMediabox applications to streamline the licensing process? Visit us at www.mymediabox.com or email us at marketing@mymediabox.com.

Click here to schedule a demo.

Brand Licensing Europe 2013

Image courtesy of www.brandlicensing.eu

This year’s Brand Licensing Europe is the biggest show to date. In attendance are more non-UK exhibitors than previous years. The new “brands” section is located on the upper floor and has space dedicated to companies that solely appeal to children as well as those for a more adult audience.

The main floor of BLE consists of an abundance of major brands in the character, film, TV, and entertainment licensing. The show is expecting to see a burst in opportunities from the digital world. There will be exhibitor parties on-stand and outside the show venue in the evening, as well as other events and networking opportunities.

BLE 2013 is shaping up to be a success!