Fashion Friday: New Playboy Apparel Line

For its 60th anniversary this year, Playboy has collaborated with Special Product Design to produce a range of apparel and accessories using the brand’s logos and icons.

Some items included in the range are t-shirts, a cashmere sweater, a gold rabbit head necklace, and tights.

The apparel will be available this month in pop-up stores around the world and some items are already available on PlayboyStore.com.

Fashion Friday: Jelly Belly Apparel

Jelly Belly has teamed up with Poeticgem to develop a new range of branded apparel, including fashion clothing and loungewear.

Poeticgem will incorporate Jelly Belly’s signature flavors such as Tutti-Frutti, Chocolate Pudding and Sizzling Cinnamon, as well as some of the jelly beans iconic fans into the new line of apparel.

The Licensing Company, Jelly Belly’s licensing agency, utilizes MyMediabox hosted applications (Mediabox-DAM, and Mediabox-PA) to streamline their licensing processes with licensees globally.

Fashion Friday: NFL Tailgating Pants

The National Football league has teamed with Arctix, an outerwear manufacturer, to create tailgating pants for the Super Bowl XLVIII. The Arctix Tail-Gaiters will come in variety of team logos and colors and will be waterproof and windproof. Other features of the pants include a built-in bottle opener, two beverage holsters on the hip and ankle, a key-chain tether, and multiple vents. This is how you tailgate in style!

Licensed properties popular at CES 2014

The Consumer Electronics Show took place this past week on January 7-10 in Las Vegas, Nevada.  More than 3,200 exhibitors and 152,000 attendees were present at the show. Licensed properties were abundant on the show floor this year and there were many companies showcasing their new products and partnerships.

Here are the top licensed products from CES this year:

• Polaroid licensee C&A Licensing unveiled a modern version of the classic instant camera
• SMS Audio (50 Cent’s company) in partnership with Lucasfilm, reveals Star Wars Headphones
• Scholastic Media teams with Intel to design interactive gaming content
• Techno Source and KD Interactive showcased their new kid’s tablet
• Roku is teaming up with TCL and Hisense to create TVs
• Fitbit collaborates with Tory Burch to create accessories
• U.S. Army teams with Xentris Wireless for a line of branded mobile cases
• Belkin and Jarden Consumer Solutions introduce ‘Smart’ Crock-Pot
• Sakar International launched Celebrity Music Line
• Sony Computer Entertainment to Offer Streaming Game Service
• Audiofly and DJ Tiesto launched a new range of headphones

To read more, click here for the complete article from License! Global.

Popular Licensing Stories of 2013

2013 was an exciting year for the licensing business! There were many brand collaborations and many new brands introduced to the market.

Listed below are the top 10 stories from Licensing.biz from 2013.

1. Club Penguin unveils rare Rainbow Puffle character

2. GIRLS MONTH: My Little Pony remains on top for Hasbro

3. Golden Bear appointed master toy for Disney's Henry Hugglemonster

4. 'Subway Surfers one of the most played apps in the world'

5. Hello Kitty to take on DC Comics Super Heroes

6. Subway Surfers surpasses 200 million downloads

7. Temple Run 2 hits 50 million downloads

8. Disney launches first Club Penguin music EP

9. The Go! Go! Go! Show goes to Nick Jr

10. The Licensing Awards 2013: The winners

We are looking forward to what 2014 will bring to the licensing world!

Big Tent brokers deal between Packers and PixFusion

In time for the Holidays, PixFusion and the Green Bay Packers launched a new multi-media experience that will allow fans to create a personalized e-card by importing their faces into a video that virtually places them on the field at the Packers’ indoor practice facility decked out in fan gear. You can create this e-card at PackersHolidayCard.com or on the Packers website and Facebook page.

This deal was brokered by MyMediabox client, Big Tent Entertainment. Big tent utilizes Mediabox-PA, our hosted Product Approvals application, to streamline their licensing processes with licensees globally. Interested in learning more about MyMediabox and how our clients benefit from their MyMediabox applications? 

Visit www.mymediabox.com or email marketing@mymediabox.com for more information.

Click here to schedule a demo.

New Klondike Game

What would YOU do for a Klondike Bar? With Klondike’s new board game from All Things Equal, you can actually find out!

This new game challenges players to hundreds of odd tasks ranging from coming up with new uses for bacon to answering trivia questions. Goal of the game: to win Klondike bar tokens.

Image courtesy of licensemag.com

Food brand licensing has been growing over the years. It is typical to see two food brands team up to make a new flavor or food product; you do not typically see a food brand branching out much further than food related products. However, with this new collaboration, that is exactly what you get!

DreamWorks partners with NYC & Company

Image courtesy of www.licensemag.com

A yearlong collaboration between two MyMediabox clients, DreamWorks Classics and the NYC & Company tourism and marketing organization, will have Where’s Waldo? serving as New York City’s fifth official Family Ambassador. The Family Ambassador program was created to help position New York City as a safe, welcoming and family-friendly destination back in 2009. Previous Family Ambassadors include The Muppets, The Smurfs, Dora the Explorer and Sesame Street.

Waldo will encourage travel to NYC by highlighting attractions, hotels, landmarks, neighborhoods, cultural institutions, parks and more. NYC & Company will be able to use Waldo’s international and domestic recognition to reach people of all ages from around the world and encourage them to visit New York City.

Interested in learning more about MyMediabox and how our clients benefit from their MyMediabox applications? Visit www.mymediabox.com or email marketing@mymediabox.com for more information.

Click here to schedule a demo.