Monetize Your Cloud: Brand Licensing

Now that you have the "cloud", the question is what are you going to put in it?

If you have not considered intellectual property (commonly: brand names, icons, characters) you should.

Why? According to the Federal Trade Commission, less than 10 years ago 80% of the components of the S&P 500 Market Value were intangible assets (intellectual property being the largest component). In 2008, global licensing revenue was greater than $150 Billion USD and growing at a rate of 25-35% a year. Yet, while global licensing revenue has increased by up to 35%, IBISWorld (the world's largest independent publisher of U.S. industry research) calculates that the number of companies operating in this field has only increased by 1% annually.

Licensing your intangible assets is an easy way to grow your revenue. If you own the rights to vintage brands, revive them. Established assets do not require extensive marketing or exposure. Newer assets? Test the waters at one of many global licensing trade shows.Once you have interested licensees and have negotiated rights contracts, it is up to your licensees to produce.

Licensees want the rights to your products, most often because there is already a demand for your brand, icon or character. Instead of taking a chance on a new brand name, they buy the reassurance that your brand recognition gives them. They then create products using the rights you have sold them-- all pre-approved by you.

That is where MyMediabox comes in. MyMediabox offers cloud technology specifically tailored to the needs of the licensing industry. Store, share and promote digital assets with licensees in Mediabox-DAM. From there interact with licensees throughout the entire creative process with Mediabox-PA (we can even integrate Licensor/Licensee contracts using Mediabox-DM). The MyMediabox suite helps you ensure the integrity of your brand, while you grow your revenue through licensing.

Interested in learning more about consumer products licensing or the MyMediabox suite of licensing solutions? Visit us at www.mymediabox.com.

Click here to request a demo of Mediabox-DAM (digital asset management), Mediabox-PA (product approvals) or Mediabox-DM (deal memo management).

My Mediabox is Taking Meetings at MIPCOM

We will be taking meetings at MIPCOM in Cannes France from October 3-6 to showcase our hosted My Mediabox solutions.

During meetings, our team will be demonstrating its newest upgrade to our product approvals application, Mediabox-PA, online screeners deliver software, Mediabox-DAM, our new deal memo module, Mediabox-DM.

Mediabox-DAM allows acquisition executives to instantly stream full length episodic and feature film screeners, promos, clips or trailers of multiple titles from the custom branded Mediabox-DAM website. The upgrade to Mediabox-DAM provides users with the ability to switch between light box and list views of assets, customize internal pages with their branding, zoom into images to view details, transform and resize images while downloading, customize proof sheet reports and user and asset activity reports, create private collections of assets for projects, build customized, branded and interactive webpages within the system, and more.

Read more here. 

For more information or to schedule a meeting contact Amanda Bellone at Amanda@mymediabox.com.

We hope to see you there!

Not making it to MIPCOM this year? We would be happy to give you an online demonstration- just contact us!

Licensing International Expo 2011

With an estimated 19,000 attendees from 84 countries, this year’s Licensing International Expo was a huge success! Animal mascots paraded through the show floors while live penguins and otters participated in booth decor- needless to say the walkways were full of excitement!

The show was comprised of more than 200 booths representing 6,000 brands/intellectual properties, which was an increase of more than 12 percent in brands represented as compared to the 2010 show. It looks like Advanstar has already confirmed the dates for next year’s show- which will again take place at the Mandalay Bay Convention Center in Las Vegas (sacbee.com). The name of the show will change from Licensing International to Brand Licensing Expo to reflect more of what the show is really about, the brands (licensing.biz.com).

Thank you to everyone who stopped by our booth this year! We had a great time meeting with customers, potential clients and licensees as they stopped by for a demo or to say hello. Also, congratulations to our licensee iPod shuffle winners!

Didn’t get a chance to stop by?
Email Emilee at emilee@mymediabox.com to set up an online demo!

Sources: www.licensing.biz,www.sacbee.com