Popeye commercial wins Effie Award

Popeye was featured in an animated commercial for Mama Lucchetti pasta which has been honored with and Effie Award as the most effective commercial in its category. The advertisement uses Popeye to highlight the nutritional benefits, such as vitamins and iron, of the Lucchetti Nutrivit line. The minds behind the commercial include Madre Buenos Aires and King Features (Popeye brand owner).

The Effie Awards are known by advertisers and agencies globally as the pre-eminent award in the industry, and recognize any and all forms of marketing communication that contribute to a brand's success (http://www.effie.org/worldwide/about). Market research was conducted among customers to see how effective the Pasta campaign was. Research showed that the commercials featuring Popeye experienced maximum brand awareness and produced positive feedback from the public.

King Features utilizes MyMediabox hosted applications (Mediabox-DAM, and Mediabox-PA) to streamline their licensing processes with licensees globally. Interested in learning more about MyMediabox and how our clients benefit from their MyMediabox applications? 

Visit www.mymediabox.com or email marketing@mymediabox.com for more information.

Click here to schedule a demo.

Anchorman inspired ice cream flavor launched by Ben and Jerry’s

Ben and Jerry’s has created a new flavor of ice cream in honor of the upcoming sequel, Anchorman 2: The Legend Continues. The flavor is based on the film’s star, Ron Burgundy, and is called Scotchy Scotch Scotch, inspired by Burgundy's quote: “Scotchy Scotch Scotch is a delicious ice cream and I hope Ben and Jerry consider my other suggestions.” 

This is another example of how companies are working together and finding more inventive ways to license their brands. Many of our partners utilize MyMediabox’s hosted applications (Mediabox-PA and Mediabox-DAM) to streamline their licensing processes with licensees worldwide. Interested in learning more about MyMediabox and how our clients benefit from their MyMediabox applications?

Visit www.mymediabox.com or email marketing@mymediabox.com  for more information. Click here to schedule a demo.

Image courtesy of www.licensing.biz

King Features and Joyrich team up to launch Betty Boop fashion line

Betty Boop, one of the most popular and successful licensed characters in the history of the entertainment industry, will be featured in a new fashion line. The King Features Syndicate has more than 185 licensees in the United States alone; double that internationally.

Image courtesy of licensemag.com

Joyrich created the Betty Boop line, modernizing the popular icon while giving a retro edge to it. The collection includes T-shirts, denim, hoodies, cardigans, bottoms and accessories such as tote bags, a snapback and a knit scarf.

King Features utilizes MyMediabox hosted applications (Mediabox-DAM, and Mediabox-PA) to streamline their licensing processes with licensees globally. Interested in learning more about MyMediabox and how our clients benefit from their MyMediabox applications? Visit www.mymediabox.com or email marketing@mymediabox.com for more information.

Click here to schedule a demo.

Marvel Teams up with Forever 21 for Apparel Line

Image courtesy of Licensemag.com

Forever 21 and Marvel Entertainment have partnered up to create a new line of apparel and accessories that will feature popular Super Heroes including The Hulk, Spider-Man, Thor, Iron Man and more. The line will consist of about 20 items and will be available this fall.

The Marvel Entertainment Brand presence shows no sign of slowing down – this year at the Licensing Expo, Marvel’s The Avengers was awarded Best Film, Television, Celebrity, or Entertainment Program of the Year.

MyMediabox hosted applications make collaboration between Licensees, Licensors, Agents and many other internal and external parties more efficient and cost effective.

Email marketing@mymediabox.com to learn how our hosted applications streamline the product approval (Mediabox-PA) and style guide delivery (Mediabox-DAM) process, or click here to schedule an online demo.

Keds in collaboration with Taylor Swift

Image courtesy of www.licensemag.com

Keds will be collaborating with global country music artist Taylor Swift for a second footwear line. This line will feature 17 styles with an assortment of prints and colors inspired by Taylor Swift. Like the first line, it will include either a silver heart featuring the number 13 or a guitar pick with Swift's logo.

This collaboration is just one example of the increasing trend in celebrity and fashion licensing. As of 2012, character-related merchandise, consisting of entertainment, TV, movie and celebrity licensing, is the largest category of licensing and the biggest sales generator. Overall royalties are equal to $2.55 billion with a projected $49.3 billion in retail sales. Fashion licensing royalty revenues totaled $755 million with estimated retail sales of $16.5 billion.

Companies utilize MyMediabox’s hosted applications to streamline their licensing processes. MyMediabox offers applications for digital asset management (Mediabox-DAM), product approvals (Mediabox-PA) and deal memo management (Mediabox-DM). For more information visit www.mymediabox.com or email us at marketing@mymediabox.com.

Happy Halloween from MyMediabox!

We hope you'll enjoy one of our holiday favorites!

 

Most people are aware that the Peanuts characters pictured in the clip above are the property of Charles Schultz. What everyone may not know is that Charles Schultz uses MyMediabox consumer products licensing solutions to protect the integrity of his brand. Interested in seeing how Peanuts and other MyMediabox clients utilize Mediabox-PA (product approvals) and Mediabox-DAM (digital asset management) to avoid unnecessary legal scares? Click here to schedule a demo.

MyMediabox offers hosted solutions for product approvals, online style guide management and delivery and deal memo management. Visit us at www.mymediabox.com for more information.

2012 BLE Stats Released!

2012 BLE Tradeshow Floor
Image Courtesy of Hungeree.com

After enjoying a successful show at Brand Licensing Europe, we were not suprised to hear that this years expo broke all previous records. According to Licensing.biz, this years BLE had the highest attendance since its inception 14 years ago.



Total attendance reached more than 9,100 with visitor attendance up 23% and exhibitor attendance up 20%. 2013 dates have already been set, with almost 3/4 of the floor space already sold! If you missed BLE this year, be sure to attend next year. We will see you there!




The Teenage Mutant Ninja Turtles
Hit the Streets of London during BLE
Image Coutesy of Licensing.biz

Product Approval Testimonial: Lazytown

"We have been very impressed with the Mediabox-PA system since we started using it in January 2010. In addition to being easy to learn and use, Mediabox has helped us streamline our process, resulting in faster turnaround times. We estimate that since implementing Mediabox, we have reduced turnaround time by approximately 50%. It's great to have all material and comments regarding a submission in one place, as well as to be able to generate reports with a couple of clicks and add reviewer team members to individual projects when needed. After using Mediabox we can't imagine going back to our old system!"

Click here to schedule a demo to learn how the MyMediabox suite can streamline the licensing process for you.

Why Attend Brand Licensing Europe?

Check out the 2011 Brand Licensing Europe promotional video to find out why you should attend this year.

Brand Licensing Europe 2012 will take place October 16-18 in Olympia, London. This years show is expected to have 2,200 leading brands, 250 brand owners and more than 7,000 licensing professionals.

Interested in meeting with MyMediabox at BLE? Contact Emilee at emilee@mymediabox.com. If you are unable to make the show, click here to schedule an online demo.

Press Release: Product Approval Workflow Upgrade Announced!

Mediabox-PA 3.0

Conecture Technologies, LLC has rolled out a major upgrade to its current hosted product approval workflow system. Mediabox-PA provides Licensors and Agents an organized platform for reviewing new product submissions from Licensees. Mediabox-PA 3.0, the latest version of Conecture Technologies' creative workflow, has a fresh User Interface, a new messaging tool, bulk close capabilities and more.

Eric Rennagel, Founder and CEO of Conecture Technologies, LLC, states "The updated User Interface allows for future additions and improvements to the system, it also allows us to move seamlessly to the mobile version we plan to launch before the end of the year. New features launched with the new UI, like messaging and bulk close will prove very useful for MyMediabox users. The messaging tool facilitates communication between submission stages on both project and submission levels, while bulk close lets Licensors close multiple projects at one time."

Mediabox-PA 3.0 will still feature all of the funcationality of Mediabox-PA 2.0, including remote access and reviewing capabilities, the ability to attach comments and make mark ups on screen to any artwork file and manage the workflow order of projects and submissions between users. Licensees will continue to use the system to login, review comments and submit new or next stage product designs.

Existing Mediabox-PA users will automatically be moved to the new system. Upgrades are inclusive for all MyMediabox clients. All new MyMediabox clients will be set up on the latest version as well.

For additional information on Mediabox-PA or other MyMediabox applications, visit www.mymediabox.com. Click here to schedule a demo.