Big Tent brokers deal between Packers and PixFusion

In time for the Holidays, PixFusion and the Green Bay Packers launched a new multi-media experience that will allow fans to create a personalized e-card by importing their faces into a video that virtually places them on the field at the Packers’ indoor practice facility decked out in fan gear. You can create this e-card at PackersHolidayCard.com or on the Packers website and Facebook page.

This deal was brokered by MyMediabox client, Big Tent Entertainment. Big tent utilizes Mediabox-PA, our hosted Product Approvals application, to streamline their licensing processes with licensees globally. Interested in learning more about MyMediabox and how our clients benefit from their MyMediabox applications? 

Visit www.mymediabox.com or email marketing@mymediabox.com for more information.

Click here to schedule a demo.

BBC Show Attracts New Licensees

Image Courtesy of www.licensemag.com

MyMediabox client, BBC Worldwide, has attracted several new licensees with the popularity of its
CBeebies series "Something Special." Among the new partners are Egmont Publishing, Kinnerton and Inspiration Works. Current licensee, Golden Bear, will also extend its product offering centered around the show.

Look for "Something Special" products expected to launch this year: five titles, two novelty books, two activity titles, advent calendars, miniature figures, an electronic learning tablet, 3D backpacks, puzzles and more!

Interested in learning how clients like BBC Worldwide utilize MyMediabox hosted applications to streamline their product approvals process? Click here to schedule a demo.

For more information visit www.mymediabox.com or email marketing@mymediabox.com.

Attending Licensing Expo? Visit the MyMediabox booth (#A141).

Press Release: MyMediabox Attends BLE!

 

Conecture Technologies, LLC will be showcasing its industry leading product approvals workflow application, Mediabox-PA (part of the MyMediabox consumer products licensing software suite) at Brand Licensing Europe, which is held from October 16-18 in London. Executives will demo the latest version of Mediabox-PA that offers a new UI, bulk close of projects, a messaging tool and more. MyMediabox's deal memo system, Mediabox-DM, which integrates with Mediabox-PA will be showcased as well.

With Mediabox-PA (Online Product Approvals), the entire approval process is all in one easy-to-find location. Once logged into the system users can complete a new product approval form, submit concept designs through final production samples and preview, comment and mark up designs on screen. Automated email notices, role-based approvals workflows, business rules and archiving make the system even more robust. The newest addition to the MyMediabox suite, Mediabox-DM, allows Licensors to track all deal memo terms, via automatic imports from third-party rights and royalty systems or direct data entry. Mediabox-DM also regulates the types of projects a Licensee can start in the system.

Eric Rennagel, CEO and Founder of Conecture Technologies, LLC states, "As always we are excited to attend BLE, it is a great opportunity to showcase the upgrades to the MyMediabox suite made throughout the year to current and potential clients."

Executives will have the opportunity to view a brief demonstration and speak with representatives about MyMediabox applications during Brand Licensing Europe.

For more information about MyMediabox visit www.mymediabox.com. If you would like to schedule a meeting at Brand Licensing Europe, contact Emilee Feldman at emilee@mymediabox.com.

Licensing, Not Just for Traditional Character Brands

Photo Credit: Rex Features

Hopefully our blog posts have made it clear that licensing is no longer an industry just for character brands. Musicians, celebrities, fashion lines, museums, non profits and many other types of businesses have entered the licensing scene.

According to Publisher's Weekly, one of the newest brands to enter the marketplace is E.L. James' now infamous Fifty Shades of Grey book triology (seen above). As of August 14, CopCorp Licensing (Agent for Fifty Shades of Grey), had sealed three licensing deals for the brand.

Soon consumers will be able to buy Fifty Shades of Grey hosiery, pajamas and day time apparel (including: t-shirts, tops and hoodies).

Interested in streamlining your licensing business processes? Contact MyMediabox to discuss hosted solutions for Digital Asset Management (Mediabox-DAM), Product Approvals (Mediabox-PA) and Deal Memo Management (Mediabox-DM).

Click here to schedule a demo.

Press Release: Product Approval Workflow Upgrade Announced!

Mediabox-PA 3.0

Conecture Technologies, LLC has rolled out a major upgrade to its current hosted product approval workflow system. Mediabox-PA provides Licensors and Agents an organized platform for reviewing new product submissions from Licensees. Mediabox-PA 3.0, the latest version of Conecture Technologies' creative workflow, has a fresh User Interface, a new messaging tool, bulk close capabilities and more.

Eric Rennagel, Founder and CEO of Conecture Technologies, LLC, states "The updated User Interface allows for future additions and improvements to the system, it also allows us to move seamlessly to the mobile version we plan to launch before the end of the year. New features launched with the new UI, like messaging and bulk close will prove very useful for MyMediabox users. The messaging tool facilitates communication between submission stages on both project and submission levels, while bulk close lets Licensors close multiple projects at one time."

Mediabox-PA 3.0 will still feature all of the funcationality of Mediabox-PA 2.0, including remote access and reviewing capabilities, the ability to attach comments and make mark ups on screen to any artwork file and manage the workflow order of projects and submissions between users. Licensees will continue to use the system to login, review comments and submit new or next stage product designs.

Existing Mediabox-PA users will automatically be moved to the new system. Upgrades are inclusive for all MyMediabox clients. All new MyMediabox clients will be set up on the latest version as well.

For additional information on Mediabox-PA or other MyMediabox applications, visit www.mymediabox.com. Click here to schedule a demo.

Miss MyMediabox at MAGIC?

August 20-23, MAGIC met for its 78th show at the Mandalay Bay Convention Center in Las Vegas. Every year MAGIC attracts apparel, accessories and footwear brands. According to www.magiconline.com the show has seen 40% growth since 2009.

Examples of Fashion Licensing from The Licensing Book Online:

Designer Jeremy Scott's Bart Simpson Inspired Collection



Grinch Footware By Converse 

MyMediabox offers hosted solutions for digital asset management, product approvals (online creative workflows) and deal memo management for fashion brands. If you missed us at the show click here to schedule a demo.


Monetize Your Cloud: Brand Licensing

Now that you have the "cloud", the question is what are you going to put in it?

If you have not considered intellectual property (commonly: brand names, icons, characters) you should.

Why? According to the Federal Trade Commission, less than 10 years ago 80% of the components of the S&P 500 Market Value were intangible assets (intellectual property being the largest component). In 2008, global licensing revenue was greater than $150 Billion USD and growing at a rate of 25-35% a year. Yet, while global licensing revenue has increased by up to 35%, IBISWorld (the world's largest independent publisher of U.S. industry research) calculates that the number of companies operating in this field has only increased by 1% annually.

Licensing your intangible assets is an easy way to grow your revenue. If you own the rights to vintage brands, revive them. Established assets do not require extensive marketing or exposure. Newer assets? Test the waters at one of many global licensing trade shows.Once you have interested licensees and have negotiated rights contracts, it is up to your licensees to produce.

Licensees want the rights to your products, most often because there is already a demand for your brand, icon or character. Instead of taking a chance on a new brand name, they buy the reassurance that your brand recognition gives them. They then create products using the rights you have sold them-- all pre-approved by you.

That is where MyMediabox comes in. MyMediabox offers cloud technology specifically tailored to the needs of the licensing industry. Store, share and promote digital assets with licensees in Mediabox-DAM. From there interact with licensees throughout the entire creative process with Mediabox-PA (we can even integrate Licensor/Licensee contracts using Mediabox-DM). The MyMediabox suite helps you ensure the integrity of your brand, while you grow your revenue through licensing.

Interested in learning more about consumer products licensing or the MyMediabox suite of licensing solutions? Visit us at www.mymediabox.com.

Click here to request a demo of Mediabox-DAM (digital asset management), Mediabox-PA (product approvals) or Mediabox-DM (deal memo management).

Software Licensors, Licensees and Agents Use for Digital Asset Management and Product Approvals

Licensors, Licensees and Agents all around the world are choosing MyMediabox for their digital asset management and product approvals workflow. Want the facts? Check out the numbers below.

10 Years delivering hosted solutions globally. MyMediabox understands your
       needs.

76 Leading Licensors and Agents with active MyMediabox sites. We have
       earned the stamp of approval.

107 MyMediabox websites operating and fully supported by our team. We can
         support you, too.

115 Countries with active MyMediabox users. We are experienced supporting a
         diverse user population.

7,000+ Companies worldwide using MyMediabox to interact with their
                Licensors/Agents. Our systems are widely adopted.

35,000+ Registered users already trained on MyMediabox systems.

MyMediabox is the industry standard.

Visit www.mymediabox.com to learn more about how MyMediabox can help your business save time and money.

Ready to schedule a demo? Click here.