Licensed properties popular at CES 2014

The Consumer Electronics Show took place this past week on January 7-10 in Las Vegas, Nevada.  More than 3,200 exhibitors and 152,000 attendees were present at the show. Licensed properties were abundant on the show floor this year and there were many companies showcasing their new products and partnerships.

Here are the top licensed products from CES this year:

• Polaroid licensee C&A Licensing unveiled a modern version of the classic instant camera
• SMS Audio (50 Cent’s company) in partnership with Lucasfilm, reveals Star Wars Headphones
• Scholastic Media teams with Intel to design interactive gaming content
• Techno Source and KD Interactive showcased their new kid’s tablet
• Roku is teaming up with TCL and Hisense to create TVs
• Fitbit collaborates with Tory Burch to create accessories
• U.S. Army teams with Xentris Wireless for a line of branded mobile cases
• Belkin and Jarden Consumer Solutions introduce ‘Smart’ Crock-Pot
• Sakar International launched Celebrity Music Line
• Sony Computer Entertainment to Offer Streaming Game Service
• Audiofly and DJ Tiesto launched a new range of headphones

To read more, click here for the complete article from License! Global.

MAGIC Market Week

It’s that time of year again! The bi-annual MAGIC Market Week kicked off in Las Vegas this past Sunday and will go through Wednesday. Here, the largest network of influential buyers, brands, media, and decision makers will be united at 10 merchandised show areas. Thousands of attendees from all over the world will gather to shop at the more than 5,000 apparel and accessory brands on the showroom floor.

Image courtesy of www.magiconline.com

As we have stated before, Fashion Licensing has been growing rapidly in recent years. To help aid those brands new to the licensing aspect of the industry, the Licensing Expo is hosting a licensing seminar today called “Fashion Licensing: The Pathway to Growth.” The seminar will include a panel of industry experts discussing how to build a successful licensing program and will discuss the topics of how to start licensing, how to choose the right partners, how to find the best opportunities and more.

Thousands of apparel projects are approved by Licensors via MyMediabox over the course of each year. Some of MyMediabox’s apparel partners include The Cherokee Group, Bad Boy Brands, and JD Sports Fashion. If your company is interested in learning more about how to streamline its product development workflow process, visit www.mymediabox.com or contact us at sales@mymediabox.com.

Scholastic to create publishing program for Kimmidoll

Image courtesy of licensemag.com

Scholastic will be creating a publishing program for Kimmidoll. The program for DRi Licensing’s Japanese-inspired lifestyle brand will start off with two sticker books, followed by a press-out-and-play book, and also a search book.

Other licensees have also signed on to create merchandise for the brand: Enesco with a range of collectibles and gifts, Portico Designs for calendars, Elite Gift Boxes for tin giftware and U.K. Greetings for cards and stationery. 

Kimmidoll is a MyMediabox client and uses our digital asset management (Mediabox-DAM) and product approvals (Mediabox-PA) applications to work with licensees and to streamline the licensing process. To find out how MyMediabox applications help make the licensing process more efficient, visit www.mymediabox.com or email us at marketing@mymediabox.com.

Click here to schedule an online demo. 

Earthbound to create licensing program for Sharknado

Image courtesy of licensemag.com

SyFy channel’s fictional film, Sharknado, generated the most social media mentions of any program in the history of the network. Sharknado 2 is already in the works and is set to debut in July 2014.

SyFy and The Asylum will be working with Earthbound to create a licensing program for Sharknado which will include creating a range of merchandise such as t-shirts, posters, costumes, games, bags and other accessories.

Earthbound is one of the many licensing agencies that utilize MyMediabox’s hosted applications to streamline the licensing process. MyMediabox offers applications for digital asset management (Mediabox-DAM), product approvals (Mediabox-PA) and deal memo management (Mediabox-DM).

To find out more about how companies benefit from MyMediabox applications visit www.mymediabox.com or email us at marketing@mymediabox.com.

Click here to schedule an online demo.

License! Global - Top 150 Global Licensors

It is that time of year again… License! Global has released their compiled list of the top global licensors of the year! This year the list has expanded from the top 125 to include the top 150 global licensors, reflecting the ever increasing popularity of brand licensing worldwide. The properties on this list represent almost $230 billion in global retail sales of licensed merchandise in 2012.

MyMediabox congratulates its licensor and agent clients for making the Top 150 Global Licensors and Top 30 Global Licensing Agents lists of 2012 Global Licensors and Agents, respectively!  In 2013, 32 of the top 150 Global Licensors and four out of the top 10 Global Agents use MyMediabox daily for digital style guide asset delivery and/or product approvals across 5,000+ licensees worldwide, making MyMediabox solutions the most widely used in the industry!

Click here to see a complete list of all our clients.

MyMediabox offers hosted solutions for digital asset management and style guide delivery (Mediabox-DAM), product approvals and other creative workflows (Mediabox-PA) and deal memo management (Mediabox-DM). For more information visit us at www.mymediabox.com.

Click here to schedule your demo today!
Attending Licensing Expo? Stop by the MyMediabox booth, #A141.