Fashion Friday: New Playboy Apparel Line

For its 60th anniversary this year, Playboy has collaborated with Special Product Design to produce a range of apparel and accessories using the brand’s logos and icons.

Some items included in the range are t-shirts, a cashmere sweater, a gold rabbit head necklace, and tights.

The apparel will be available this month in pop-up stores around the world and some items are already available on PlayboyStore.com.

Fashion Friday: NFL Tailgating Pants

The National Football league has teamed with Arctix, an outerwear manufacturer, to create tailgating pants for the Super Bowl XLVIII. The Arctix Tail-Gaiters will come in variety of team logos and colors and will be waterproof and windproof. Other features of the pants include a built-in bottle opener, two beverage holsters on the hip and ankle, a key-chain tether, and multiple vents. This is how you tailgate in style!

MAGIC Market Week

It’s that time of year again! The bi-annual MAGIC Market Week kicked off in Las Vegas this past Sunday and will go through Wednesday. Here, the largest network of influential buyers, brands, media, and decision makers will be united at 10 merchandised show areas. Thousands of attendees from all over the world will gather to shop at the more than 5,000 apparel and accessory brands on the showroom floor.

Image courtesy of www.magiconline.com

As we have stated before, Fashion Licensing has been growing rapidly in recent years. To help aid those brands new to the licensing aspect of the industry, the Licensing Expo is hosting a licensing seminar today called “Fashion Licensing: The Pathway to Growth.” The seminar will include a panel of industry experts discussing how to build a successful licensing program and will discuss the topics of how to start licensing, how to choose the right partners, how to find the best opportunities and more.

Thousands of apparel projects are approved by Licensors via MyMediabox over the course of each year. Some of MyMediabox’s apparel partners include The Cherokee Group, Bad Boy Brands, and JD Sports Fashion. If your company is interested in learning more about how to streamline its product development workflow process, visit www.mymediabox.com or contact us at sales@mymediabox.com.

King Features and Joyrich team up to launch Betty Boop fashion line

Betty Boop, one of the most popular and successful licensed characters in the history of the entertainment industry, will be featured in a new fashion line. The King Features Syndicate has more than 185 licensees in the United States alone; double that internationally.

Image courtesy of licensemag.com

Joyrich created the Betty Boop line, modernizing the popular icon while giving a retro edge to it. The collection includes T-shirts, denim, hoodies, cardigans, bottoms and accessories such as tote bags, a snapback and a knit scarf.

King Features utilizes MyMediabox hosted applications (Mediabox-DAM, and Mediabox-PA) to streamline their licensing processes with licensees globally. Interested in learning more about MyMediabox and how our clients benefit from their MyMediabox applications? Visit www.mymediabox.com or email marketing@mymediabox.com for more information.

Click here to schedule a demo.

Marvel Teams up with Forever 21 for Apparel Line

Image courtesy of Licensemag.com

Forever 21 and Marvel Entertainment have partnered up to create a new line of apparel and accessories that will feature popular Super Heroes including The Hulk, Spider-Man, Thor, Iron Man and more. The line will consist of about 20 items and will be available this fall.

The Marvel Entertainment Brand presence shows no sign of slowing down – this year at the Licensing Expo, Marvel’s The Avengers was awarded Best Film, Television, Celebrity, or Entertainment Program of the Year.

MyMediabox hosted applications make collaboration between Licensees, Licensors, Agents and many other internal and external parties more efficient and cost effective.

Email marketing@mymediabox.com to learn how our hosted applications streamline the product approval (Mediabox-PA) and style guide delivery (Mediabox-DAM) process, or click here to schedule an online demo.

Keds in collaboration with Taylor Swift

Image courtesy of www.licensemag.com

Keds will be collaborating with global country music artist Taylor Swift for a second footwear line. This line will feature 17 styles with an assortment of prints and colors inspired by Taylor Swift. Like the first line, it will include either a silver heart featuring the number 13 or a guitar pick with Swift's logo.

This collaboration is just one example of the increasing trend in celebrity and fashion licensing. As of 2012, character-related merchandise, consisting of entertainment, TV, movie and celebrity licensing, is the largest category of licensing and the biggest sales generator. Overall royalties are equal to $2.55 billion with a projected $49.3 billion in retail sales. Fashion licensing royalty revenues totaled $755 million with estimated retail sales of $16.5 billion.

Companies utilize MyMediabox’s hosted applications to streamline their licensing processes. MyMediabox offers applications for digital asset management (Mediabox-DAM), product approvals (Mediabox-PA) and deal memo management (Mediabox-DM). For more information visit www.mymediabox.com or email us at marketing@mymediabox.com.

TLC acquires fashion collaboration for Peanuts

Image courtesy of www.licensing.biz

Peanuts is now working with The Rodnik Band to create a capsule clothing line that incorporates specially designed prints that mix iconic Rodnik symbols with the Peanuts gang. The line will be comprised of sequin accessories and headwear, as well as dresses and separates.

This collaboration between Peanuts and The Rodnik Band was secured by The Licensing Company. Both Peanuts and TLC utilize MyMediabox hosted applications (Mediabox-DAM, and Mediabox-PA) to streamline their licensing processes with licensees globally.

Interested in learning more about MyMediabox and how our clients benefit from their MyMediabox applications? Visit www.mymediabox.com or email marketing@mymediabox.com for more information.

Click here to schedule a demo.

Brooks Brothers Launches Gatsby Line

Image Courtesy of www.licensemag.com

Brooks Brothers has released a collection of clothing and accessories inspired by Warner Bros. Pictures’ The Great Gatsby. Costume designer Catherine Martin collaborated with the men’s clothier and created more than 500 men’s looks seen in the film, using images and products from Brooks Brothers’ archives as inspiration. Brooks Brothers' limited edition collection, adapted from Martin’s creations, is now available in stores and online.

Many companies use MyMediabox applications to help them with similar types of collaboration. Our applications make collaboration between Licensees, Licensors, Agents and many other internal and external parties more efficient and cost effective.

Visit MyMediabox at the Licensing Expo in Las Vegas at booth #A141 to see how our hosted applications streamline the product approval (Mediabox-PA) and style guide delivery (Mediabox-DAM) process. Email marketing@mymediabox.com to schedule a meeting.  

No going to the show? Click here to schedule an online demo.

V&A Museum Partners with Fashion Line

MyMediabox client, V&A Museum (London), has partnered with high-end clothing line, Coast, to offer a new dress collection. As you can see in the picture below, dresses are modeled after fashion trends found in the museum archives. Read more about the partnership on Trendstop.

Image Courtesy of Trendstop.com

Interested in learning how clients like the Victoria&Albert Museum utilize MyMediabox applications to streamline their licensing process? Visit www.mymediabox.com or email marketing@mymediabox.com.

Click here to schedule a demo!

Attending Licensing Expo? Visit MyMediabox at booth #A141.

MAGIC Recap!

WWDMagic, Las Vegas Convention Center
February 2013

MAGIC 2013 was a hit! With 10 fashion sub-shows (WWDMagic, FNPlatform, Sourcing, Project, The Tents @ Project, Project MVMNT, Project Mens Wear, PoolTradeshow, ENKVegas and Shop the Floor), more than 5,000 brands and tens of thousands of attendees, MAGIC is the platform for conducting fashion business. 

While typical business at MAGIC consists of buyers placing bulk fashion orders, another area of business has been growing at the show-- licensing. Many fashion brands have already entered the licensing industry, including MyMediabox clients JD Sports and The Cherokee Group. This show MyMediabox associates met with countless fashion brands to discuss the use case of MyMediabox applications for both licensing, as well as brand promotion. 

MyMediabox offers hosted solutions for digital asset management (Mediabox-DAM) and creative workflow approvals (Mediabox-PA). Fashion brands use Mediabox-DAM to store, share and manage brand images (i.e. logos, apparel photos, footwear photos and more). The assets stored in Mediabox-DAM are then used in Mediabox-PA projects. With Mediabox-PA you can manage your creative workflow-- from product designs to promotional materials-- all in one convenient location. 

For more information visit www.mymediabox.com or email marketing@mymediabox.com. Click here to schedule a demo.

More MAGIC week photos:

Various Booths at MAGIC February 2013

Meet MyMediabox at MAGIC

Don't miss MyMediabox executives at the MAGIC tradeshow in Las Vegas from February 19 to 21. MyMediabox will be attending the show to demonstrate how current clients like JD Sports and The Cherokee Group utilize Mediabox-DAM (Digital Asset Management) and Mediabox-PA (Product Approvals) applications to streamline their creative approval process. 

For more information or to schedule a meeting at MAGIC, email us at  marketing@mymediabox.

Nonprofit, Music, Fashion Industries Expand Licensing Presence

Over the past year MyMediabox has started to reach out to more and more nonprofit, music and fashion brands. Why? We realized that the licensing industry is no longer strictly character brands-- and we weren't the only ones. Take a look at a few of the nonprofit, music and fashion licensing deals that have occurred over the past year:

Nonprofit:

• ASPCA Teams with American Greetings, Firestar Diamond, G Mason Group
• RSPCA Teams with WOW Toys
• VetDogs Teams with Ethical Products and Pet King

Music:

• Harley-Davidson Teams with Kid Rock
• KISS Teams with Figures Toy Company
• The Beatles and Live Nation Merchandise Offer New Products

Fashion:

• Stella McCartney Teams with Luxottica
• O'Neill 365 Teams with Olympic Swimmer
• Jessica Simpson Teams with Maternity Line

Interested in seeing how MyMediabox hosted applications can help you streamline your product approvals workflow (Mediabox-PA) and style guide delivery (Mediabox-DAM)? For more information visit www.mymediabox.com or email marketing@mymediabox.com.

Click here to schedule a demo. 

Brain Waves: The Future of Fashion?

Traditionally when we think of fashion, we think of static accoutrements that we put on to express who we are. Now with fashion licensing, the opportunity for self expression has grown. Increasingly consumers will see their favorite character and fashion brands infused. But will fashion stop there?

The answer is no. What is in store for the future of fashion and fashion licensing? Japanese company, Neurowear, believes it is brain wave operated fashion. See below:

Initially after watching the video, I myself thought it was a joke. Then I visited their website. Necomimi (fluffy brain wave controlled animal ears) are their first big hit and have already been licensed to a popular Japanese anime show, "The Wolf Children, Ame and Yuki."

Photo Courtesy of: Neurowear

Other new product lauches including: shippo (a brain wave controlled tail) and bo-shippo (a brain wave controlled tail hat) were presented at the Tokyo Game Show September 20th-23rd.

Will we see brain wave controlled fashion at upcoming licensing shows? I hope so... can't wait to see which brands license this first!

If you are interested in learning more about MyMediabox visit www.mymediabox.com. Click here to schedule a demo of our creative workflow and/or digital asset management systems.

Licensing, Not Just for Traditional Character Brands

Photo Credit: Rex Features

Hopefully our blog posts have made it clear that licensing is no longer an industry just for character brands. Musicians, celebrities, fashion lines, museums, non profits and many other types of businesses have entered the licensing scene.

According to Publisher's Weekly, one of the newest brands to enter the marketplace is E.L. James' now infamous Fifty Shades of Grey book triology (seen above). As of August 14, CopCorp Licensing (Agent for Fifty Shades of Grey), had sealed three licensing deals for the brand.

Soon consumers will be able to buy Fifty Shades of Grey hosiery, pajamas and day time apparel (including: t-shirts, tops and hoodies).

Interested in streamlining your licensing business processes? Contact MyMediabox to discuss hosted solutions for Digital Asset Management (Mediabox-DAM), Product Approvals (Mediabox-PA) and Deal Memo Management (Mediabox-DM).

Click here to schedule a demo.

Fashion Licensing: The Next Big Thing

Upwards of $190 billion dollars in retail revenue is generated from licensed products. The fashion industry accounts for almost $50 billion, according to Fashion Newspaper. Advanstar recognizing this growing market, created a special Fashion section at this years Licensing International Expo.

Traditionally fashion brands have forgone Licensing Expo in lieu of MAGIC (AdAge). However, this past June Licensing International Expo saw exhibitors including: Skechers, Paris Blues, Von Dutch, LA Gear, Nicole Miller, Perry Ellis, Vera Bradley and Cherokee Group to name a few. 

Fashion brands at the show are not the only brands entering into licensing. In June 2011 the Phillips-Van Heusen Corporation licensed the rights to Ram Pacific to market and distribute the Phillips-Van Heusen izod brand in Singapore. In August 2011 Victoria Secrets PINK and the National Football League teamed up to design the Pink NFL apparel line together that is sold at Victoria Secret stores. In December 2011 the Tommy Hilfiger Group (owned by Phillips-Van Heusen) licensed Tommy Hilfiger men's and women's runway collections for Fall 2012-Spring 2013 to Ittierre S.p.A. And, in January 2012 Kenneth Cole gave licensing rights to Delta Galil Industries, Ltd. for Kenneth Cole men's and women's underwear (www.fashionnewspaper.com). 

While fashion brands are just entering the licensing space, the workflow needs are the same. First time Licensing International Expo fashion exhibitor, Cherokee Group, is a testament to the fact. After meeting at this years Licensing International Expo, Cherokee Group chose MyMediabox for their product approval workflow. Click here to schedule a demo to find out what MyMediabox can do for your fashion licensing. 

Miss MyMediabox at MAGIC?

August 20-23, MAGIC met for its 78th show at the Mandalay Bay Convention Center in Las Vegas. Every year MAGIC attracts apparel, accessories and footwear brands. According to www.magiconline.com the show has seen 40% growth since 2009.

Examples of Fashion Licensing from The Licensing Book Online:

Designer Jeremy Scott's Bart Simpson Inspired Collection



Grinch Footware By Converse 

MyMediabox offers hosted solutions for digital asset management, product approvals (online creative workflows) and deal memo management for fashion brands. If you missed us at the show click here to schedule a demo.


High Fashion Line Buys Licensing Rights

According to Licensing.biz Dolce & Gabbana has teamed up with Warner Brothers, buying the rights to intellectual properties from DC Comics, Tom & Jerry & Looney Toons for upcoming fashion lines.

Current D&G fashion line features an homage to James Dean, seen below.

(photo: www.dolcegabbana.com)

Interested in finding a software solution to improve the efficiency of your licensing process? Visit www.mymediabox.com. We have hosted platforms for digital asset management, product approvals and deal memo management.

Click here to schedule a demo.