King Features and Joyrich team up to launch Betty Boop fashion line

Betty Boop, one of the most popular and successful licensed characters in the history of the entertainment industry, will be featured in a new fashion line. The King Features Syndicate has more than 185 licensees in the United States alone; double that internationally.

Image courtesy of licensemag.com

Joyrich created the Betty Boop line, modernizing the popular icon while giving a retro edge to it. The collection includes T-shirts, denim, hoodies, cardigans, bottoms and accessories such as tote bags, a snapback and a knit scarf.

King Features utilizes MyMediabox hosted applications (Mediabox-DAM, and Mediabox-PA) to streamline their licensing processes with licensees globally. Interested in learning more about MyMediabox and how our clients benefit from their MyMediabox applications? Visit www.mymediabox.com or email marketing@mymediabox.com for more information.

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