Marvel Teams up with Forever 21 for Apparel Line

Image courtesy of Licensemag.com

Forever 21 and Marvel Entertainment have partnered up to create a new line of apparel and accessories that will feature popular Super Heroes including The Hulk, Spider-Man, Thor, Iron Man and more. The line will consist of about 20 items and will be available this fall.

The Marvel Entertainment Brand presence shows no sign of slowing down – this year at the Licensing Expo, Marvel’s The Avengers was awarded Best Film, Television, Celebrity, or Entertainment Program of the Year.

MyMediabox hosted applications make collaboration between Licensees, Licensors, Agents and many other internal and external parties more efficient and cost effective.

Email marketing@mymediabox.com to learn how our hosted applications streamline the product approval (Mediabox-PA) and style guide delivery (Mediabox-DAM) process, or click here to schedule an online demo.

V&A Museum Partners with Fashion Line

MyMediabox client, V&A Museum (London), has partnered with high-end clothing line, Coast, to offer a new dress collection. As you can see in the picture below, dresses are modeled after fashion trends found in the museum archives. Read more about the partnership on Trendstop.

Image Courtesy of Trendstop.com

Interested in learning how clients like the Victoria&Albert Museum utilize MyMediabox applications to streamline their licensing process? Visit www.mymediabox.com or email marketing@mymediabox.com.

Click here to schedule a demo!

Attending Licensing Expo? Visit MyMediabox at booth #A141.

MAGIC Recap!

WWDMagic, Las Vegas Convention Center
February 2013

MAGIC 2013 was a hit! With 10 fashion sub-shows (WWDMagic, FNPlatform, Sourcing, Project, The Tents @ Project, Project MVMNT, Project Mens Wear, PoolTradeshow, ENKVegas and Shop the Floor), more than 5,000 brands and tens of thousands of attendees, MAGIC is the platform for conducting fashion business. 

While typical business at MAGIC consists of buyers placing bulk fashion orders, another area of business has been growing at the show-- licensing. Many fashion brands have already entered the licensing industry, including MyMediabox clients JD Sports and The Cherokee Group. This show MyMediabox associates met with countless fashion brands to discuss the use case of MyMediabox applications for both licensing, as well as brand promotion. 

MyMediabox offers hosted solutions for digital asset management (Mediabox-DAM) and creative workflow approvals (Mediabox-PA). Fashion brands use Mediabox-DAM to store, share and manage brand images (i.e. logos, apparel photos, footwear photos and more). The assets stored in Mediabox-DAM are then used in Mediabox-PA projects. With Mediabox-PA you can manage your creative workflow-- from product designs to promotional materials-- all in one convenient location. 

For more information visit www.mymediabox.com or email marketing@mymediabox.com. Click here to schedule a demo.

More MAGIC week photos:

Various Booths at MAGIC February 2013

Gap Enters Licensing Deal with The World of Beatrix Potter

According to License!Global, well known apparel brand, GAP, has entered into a licensing agreement with Beatrix Potter. This partnership will result in the addition of a limited-edition collection to the BabyGap line. The new collection will feature children's clothes imprinted with characters from the beloved Peter Rabbit books (see below). 


Gap Peter Rabbit Onesie
Image Courtesy of Licensemag.com

Gap Peter Rabbit Dress
Image Courtesy of Licensemag.com

        














Other Fashion Brands/Retailers in Licensing:

• Jessica Simpson
• Macy's
• Banana Republic
• Kohl's
• Target & Neiman Marcus
• Adidas

Interested in learning how other apparel brands like JD Sports and The Cherokee Group utilize MyMediabox hosted applications to streamline their product approvals (Mediabox-PA) and style guide delivery (Mediabox-DAM) processes? Click here to schedule a demo.

For more information about MyMediabox visit www.mymediabox.com or email marketing@mymediabox.com.