Brain Waves: The Future of Fashion?

Traditionally when we think of fashion, we think of static accoutrements that we put on to express who we are. Now with fashion licensing, the opportunity for self expression has grown. Increasingly consumers will see their favorite character and fashion brands infused. But will fashion stop there?

The answer is no. What is in store for the future of fashion and fashion licensing? Japanese company, Neurowear, believes it is brain wave operated fashion. See below:

Initially after watching the video, I myself thought it was a joke. Then I visited their website. Necomimi (fluffy brain wave controlled animal ears) are their first big hit and have already been licensed to a popular Japanese anime show, "The Wolf Children, Ame and Yuki."

Photo Courtesy of: Neurowear

Other new product lauches including: shippo (a brain wave controlled tail) and bo-shippo (a brain wave controlled tail hat) were presented at the Tokyo Game Show September 20th-23rd.

Will we see brain wave controlled fashion at upcoming licensing shows? I hope so... can't wait to see which brands license this first!

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