Fashion Friday: Jelly Belly Apparel

Jelly Belly has teamed up with Poeticgem to develop a new range of branded apparel, including fashion clothing and loungewear.

Poeticgem will incorporate Jelly Belly’s signature flavors such as Tutti-Frutti, Chocolate Pudding and Sizzling Cinnamon, as well as some of the jelly beans iconic fans into the new line of apparel.

The Licensing Company, Jelly Belly’s licensing agency, utilizes MyMediabox hosted applications (Mediabox-DAM, and Mediabox-PA) to streamline their licensing processes with licensees globally.

MyMediabox Clients Amongst the Most Influential Brands of 2013

Licensing.biz released their first Power List this month of the most influential brands of 2013. The list, which is voted for by a panel of 200 independent judges in the industry, is split into four categories – Character & Entertainment, Brands, Art & Design and Sports.

Taking the top 2 spots for the Character & Entertainment category are MyMediabox clients eOne for Peppa Pig and Sanrio for Hello Kitty. Other MyMediabox clients that made the list for this category include BBC Worldwide for Doctor Who, FremantleMedia Enterprises for Tree Fu Tom and IMPS for The Smurfs.

V&A Enterprises, also a MyMediabox client, secured the first spot for the Art & Design Category. BBC Worldwide also made the list for this category for the Kirstie Allsopp line, as well as eOne for the Simon's Cat Cartoon Series.

Other MyMediabox clients on the list include The Licensing Company for Jelly Belly in the Brands category, and WWE and Tottenham Hotspur for the sports category. To see the full Power List, visit Licensing.biz.

MyMediabox offers hosted solutions for digital asset management and style guide delivery (Mediabox-DAM), product approvals and other creative workflows (Mediabox-PA) and deal memo management (Mediabox-DM). For more information visit us at mymediabox.com. Click here to see a complete list of all our clients.

TLC acquires fashion collaboration for Peanuts

Image courtesy of www.licensing.biz

Peanuts is now working with The Rodnik Band to create a capsule clothing line that incorporates specially designed prints that mix iconic Rodnik symbols with the Peanuts gang. The line will be comprised of sequin accessories and headwear, as well as dresses and separates.

This collaboration between Peanuts and The Rodnik Band was secured by The Licensing Company. Both Peanuts and TLC utilize MyMediabox hosted applications (Mediabox-DAM, and Mediabox-PA) to streamline their licensing processes with licensees globally.

Interested in learning more about MyMediabox and how our clients benefit from their MyMediabox applications? Visit www.mymediabox.com or email marketing@mymediabox.com for more information.

Click here to schedule a demo.

The Licensing Company Selects My Mediabox Software Systems for Online Product Approvals and Style Guide Asset Management

The Licensing Company’s (TLC) New York office joined a group of over fifty-five leading Licensors and Agents from around the globe, when it licensed Mediabox-PA (product approvals) and Mediabox-DAM (digital asset management) software systems this past year. “The Licensing Company is recognized globally as a leader in the Licensing industry and we are honored to be working with them to help streamline their approvals workflow and the delivery of their style guide assets,” says Conecture Technologies CEO, Eric Rennagel. TLC’s customized Mediabox systems have been in use with their globally distributed licensees for the past six months.

"MediaBox has significantly streamlined our product approvals process; positively affecting our turnaround times and licensee/licensor satisfaction. We love this system!" says Senior Brand Manager, Ryan Dirk.

The Mediabox-PA system enables Licensees to submit all their product design artwork files to the Agent and then the Licensor through a centralized online system. Mediabox-PA also enables Agents and their Licensor clients and to review the submitted artwork online, link their comments with each artwork file, and manage the workflow order of projects and submissions between their Licensees and their own staff. Licensees also use the application to log in and review comments and submit new, revised product designs though a 100% paperless workflow. All traffic, milestones, and activity are tracked and reported in real-time enabling Mediabox customers to measure various performance metrics.

Through the Mediabox-DAM application TLC is able to grant licensees access to the high-resolution original artwork, logos, images, documents and other style guide materials for the properties they represent so that their licensees have immediate access all the visuals needed for product development and design work.

View the entire press release here.