Brooks Brothers Launches Gatsby Line

Image Courtesy of www.licensemag.com

Brooks Brothers has released a collection of clothing and accessories inspired by Warner Bros. Pictures’ The Great Gatsby. Costume designer Catherine Martin collaborated with the men’s clothier and created more than 500 men’s looks seen in the film, using images and products from Brooks Brothers’ archives as inspiration. Brooks Brothers' limited edition collection, adapted from Martin’s creations, is now available in stores and online.

Many companies use MyMediabox applications to help them with similar types of collaboration. Our applications make collaboration between Licensees, Licensors, Agents and many other internal and external parties more efficient and cost effective.

Visit MyMediabox at the Licensing Expo in Las Vegas at booth #A141 to see how our hosted applications streamline the product approval (Mediabox-PA) and style guide delivery (Mediabox-DAM) process. Email marketing@mymediabox.com to schedule a meeting.  

No going to the show? Click here to schedule an online demo.

MAGIC Recap!

WWDMagic, Las Vegas Convention Center
February 2013

MAGIC 2013 was a hit! With 10 fashion sub-shows (WWDMagic, FNPlatform, Sourcing, Project, The Tents @ Project, Project MVMNT, Project Mens Wear, PoolTradeshow, ENKVegas and Shop the Floor), more than 5,000 brands and tens of thousands of attendees, MAGIC is the platform for conducting fashion business. 

While typical business at MAGIC consists of buyers placing bulk fashion orders, another area of business has been growing at the show-- licensing. Many fashion brands have already entered the licensing industry, including MyMediabox clients JD Sports and The Cherokee Group. This show MyMediabox associates met with countless fashion brands to discuss the use case of MyMediabox applications for both licensing, as well as brand promotion. 

MyMediabox offers hosted solutions for digital asset management (Mediabox-DAM) and creative workflow approvals (Mediabox-PA). Fashion brands use Mediabox-DAM to store, share and manage brand images (i.e. logos, apparel photos, footwear photos and more). The assets stored in Mediabox-DAM are then used in Mediabox-PA projects. With Mediabox-PA you can manage your creative workflow-- from product designs to promotional materials-- all in one convenient location. 

For more information visit www.mymediabox.com or email marketing@mymediabox.com. Click here to schedule a demo.

More MAGIC week photos:

Various Booths at MAGIC February 2013

Gap Enters Licensing Deal with The World of Beatrix Potter

According to License!Global, well known apparel brand, GAP, has entered into a licensing agreement with Beatrix Potter. This partnership will result in the addition of a limited-edition collection to the BabyGap line. The new collection will feature children's clothes imprinted with characters from the beloved Peter Rabbit books (see below). 


Gap Peter Rabbit Onesie
Image Courtesy of Licensemag.com

Gap Peter Rabbit Dress
Image Courtesy of Licensemag.com

        














Other Fashion Brands/Retailers in Licensing:

• Jessica Simpson
• Macy's
• Banana Republic
• Kohl's
• Target & Neiman Marcus
• Adidas

Interested in learning how other apparel brands like JD Sports and The Cherokee Group utilize MyMediabox hosted applications to streamline their product approvals (Mediabox-PA) and style guide delivery (Mediabox-DAM) processes? Click here to schedule a demo.

For more information about MyMediabox visit www.mymediabox.com or email marketing@mymediabox.com.                                                                                                   

                                                     

Miss MyMediabox at MAGIC?

August 20-23, MAGIC met for its 78th show at the Mandalay Bay Convention Center in Las Vegas. Every year MAGIC attracts apparel, accessories and footwear brands. According to www.magiconline.com the show has seen 40% growth since 2009.

Examples of Fashion Licensing from The Licensing Book Online:

Designer Jeremy Scott's Bart Simpson Inspired Collection



Grinch Footware By Converse 

MyMediabox offers hosted solutions for digital asset management, product approvals (online creative workflows) and deal memo management for fashion brands. If you missed us at the show click here to schedule a demo.