WWE Licensed Toothbrushes

MyMediabox partner WWE has signed on with Brush Buddies for a collection of WWE Superstar toothbrushes that will feature John Cena, Daniel Bryan, Dwayne “The Rock” Johnson, and Randy Orton. The toothbrush line includes a sonic-powered toothbrush, a musical toothbrush that plays the WWE anthem, and a kids’ brushing kit.

Keds in collaboration with Taylor Swift

Image courtesy of www.licensemag.com

Keds will be collaborating with global country music artist Taylor Swift for a second footwear line. This line will feature 17 styles with an assortment of prints and colors inspired by Taylor Swift. Like the first line, it will include either a silver heart featuring the number 13 or a guitar pick with Swift's logo.

This collaboration is just one example of the increasing trend in celebrity and fashion licensing. As of 2012, character-related merchandise, consisting of entertainment, TV, movie and celebrity licensing, is the largest category of licensing and the biggest sales generator. Overall royalties are equal to $2.55 billion with a projected $49.3 billion in retail sales. Fashion licensing royalty revenues totaled $755 million with estimated retail sales of $16.5 billion.

Companies utilize MyMediabox’s hosted applications to streamline their licensing processes. MyMediabox offers applications for digital asset management (Mediabox-DAM), product approvals (Mediabox-PA) and deal memo management (Mediabox-DM). For more information visit www.mymediabox.com or email us at marketing@mymediabox.com.

Music Licensing Brings in $250,000

Today public figures are brands. As brands they can leverage their assets to create promotional products (apparel, toys, footware, etc.) and generate additional revenue. Musicians are not excluded from this; and, in fact have more to gain from licensing than other celebrities. Not only can musicians sell the rights to photos, logos and interviews (to name a few), but they can also license out the rights to their music.

According to Rolling Stone, Matthew Weiner, creator of Mad Men, paid $250,000 in licensing fees to obtain the rights for the Beatles song, "Tomorrow Never Knows". The song was purchased to run on one of the shows episodes.



As reported on investopedia.com, other famous music licensing deals include:

1. Conan O'Brien's use of the Rolling Stones' "(I Can't Get No) Satisfaction", in response to being replaced on NBC's  "The Tonight Show."
(reportedly rights were bought for $50,000)
2. Conan O'Brien's use of the Beatles' "Lovely Rita" to introduce Tom Hanks on his final NBC showing.
(reportedly rights were bought for $10,000)
3. Nike's use of the Beatles' "Revolution" for their Revolution ad campaign.
(reportedly rights were bought for $250,000)

As you can see, music licensing can bring in a great deal of additional revenue. While commercial licensing (seen with well known artists/songs above) brings in an average of $75,000-$200,000 per deal (investopedia.com), music licensing in general is a worthwhile endeavor for any musician.

Interested in seeing how you can utilize Mediabox-DAM to store, promote and share your music to licensees? Click here to schedule a demo.