MAGIC Market Week

It’s that time of year again! The bi-annual MAGIC Market Week kicked off in Las Vegas this past Sunday and will go through Wednesday. Here, the largest network of influential buyers, brands, media, and decision makers will be united at 10 merchandised show areas. Thousands of attendees from all over the world will gather to shop at the more than 5,000 apparel and accessory brands on the showroom floor.

Image courtesy of www.magiconline.com

As we have stated before, Fashion Licensing has been growing rapidly in recent years. To help aid those brands new to the licensing aspect of the industry, the Licensing Expo is hosting a licensing seminar today called “Fashion Licensing: The Pathway to Growth.” The seminar will include a panel of industry experts discussing how to build a successful licensing program and will discuss the topics of how to start licensing, how to choose the right partners, how to find the best opportunities and more.

Thousands of apparel projects are approved by Licensors via MyMediabox over the course of each year. Some of MyMediabox’s apparel partners include The Cherokee Group, Bad Boy Brands, and JD Sports Fashion. If your company is interested in learning more about how to streamline its product development workflow process, visit www.mymediabox.com or contact us at sales@mymediabox.com.

MAGIC Recap!

WWDMagic, Las Vegas Convention Center
February 2013

MAGIC 2013 was a hit! With 10 fashion sub-shows (WWDMagic, FNPlatform, Sourcing, Project, The Tents @ Project, Project MVMNT, Project Mens Wear, PoolTradeshow, ENKVegas and Shop the Floor), more than 5,000 brands and tens of thousands of attendees, MAGIC is the platform for conducting fashion business. 

While typical business at MAGIC consists of buyers placing bulk fashion orders, another area of business has been growing at the show-- licensing. Many fashion brands have already entered the licensing industry, including MyMediabox clients JD Sports and The Cherokee Group. This show MyMediabox associates met with countless fashion brands to discuss the use case of MyMediabox applications for both licensing, as well as brand promotion. 

MyMediabox offers hosted solutions for digital asset management (Mediabox-DAM) and creative workflow approvals (Mediabox-PA). Fashion brands use Mediabox-DAM to store, share and manage brand images (i.e. logos, apparel photos, footwear photos and more). The assets stored in Mediabox-DAM are then used in Mediabox-PA projects. With Mediabox-PA you can manage your creative workflow-- from product designs to promotional materials-- all in one convenient location. 

For more information visit www.mymediabox.com or email marketing@mymediabox.com. Click here to schedule a demo.

More MAGIC week photos:

Various Booths at MAGIC February 2013

Meet MyMediabox at MAGIC

Don't miss MyMediabox executives at the MAGIC tradeshow in Las Vegas from February 19 to 21. MyMediabox will be attending the show to demonstrate how current clients like JD Sports and The Cherokee Group utilize Mediabox-DAM (Digital Asset Management) and Mediabox-PA (Product Approvals) applications to streamline their creative approval process. 

For more information or to schedule a meeting at MAGIC, email us at  marketing@mymediabox.