MAGIC Market Week

It’s that time of year again! The bi-annual MAGIC Market Week kicked off in Las Vegas this past Sunday and will go through Wednesday. Here, the largest network of influential buyers, brands, media, and decision makers will be united at 10 merchandised show areas. Thousands of attendees from all over the world will gather to shop at the more than 5,000 apparel and accessory brands on the showroom floor.

Image courtesy of www.magiconline.com

As we have stated before, Fashion Licensing has been growing rapidly in recent years. To help aid those brands new to the licensing aspect of the industry, the Licensing Expo is hosting a licensing seminar today called “Fashion Licensing: The Pathway to Growth.” The seminar will include a panel of industry experts discussing how to build a successful licensing program and will discuss the topics of how to start licensing, how to choose the right partners, how to find the best opportunities and more.

Thousands of apparel projects are approved by Licensors via MyMediabox over the course of each year. Some of MyMediabox’s apparel partners include The Cherokee Group, Bad Boy Brands, and JD Sports Fashion. If your company is interested in learning more about how to streamline its product development workflow process, visit www.mymediabox.com or contact us at sales@mymediabox.com.

Meet MyMediabox at MAGIC

Don't miss MyMediabox executives at the MAGIC tradeshow in Las Vegas from February 19 to 21. MyMediabox will be attending the show to demonstrate how current clients like JD Sports and The Cherokee Group utilize Mediabox-DAM (Digital Asset Management) and Mediabox-PA (Product Approvals) applications to streamline their creative approval process. 

For more information or to schedule a meeting at MAGIC, email us at  marketing@mymediabox.

Fashion Licensing: The Next Big Thing

Upwards of $190 billion dollars in retail revenue is generated from licensed products. The fashion industry accounts for almost $50 billion, according to Fashion Newspaper. Advanstar recognizing this growing market, created a special Fashion section at this years Licensing International Expo.

Traditionally fashion brands have forgone Licensing Expo in lieu of MAGIC (AdAge). However, this past June Licensing International Expo saw exhibitors including: Skechers, Paris Blues, Von Dutch, LA Gear, Nicole Miller, Perry Ellis, Vera Bradley and Cherokee Group to name a few. 

Fashion brands at the show are not the only brands entering into licensing. In June 2011 the Phillips-Van Heusen Corporation licensed the rights to Ram Pacific to market and distribute the Phillips-Van Heusen izod brand in Singapore. In August 2011 Victoria Secrets PINK and the National Football League teamed up to design the Pink NFL apparel line together that is sold at Victoria Secret stores. In December 2011 the Tommy Hilfiger Group (owned by Phillips-Van Heusen) licensed Tommy Hilfiger men's and women's runway collections for Fall 2012-Spring 2013 to Ittierre S.p.A. And, in January 2012 Kenneth Cole gave licensing rights to Delta Galil Industries, Ltd. for Kenneth Cole men's and women's underwear (www.fashionnewspaper.com). 

While fashion brands are just entering the licensing space, the workflow needs are the same. First time Licensing International Expo fashion exhibitor, Cherokee Group, is a testament to the fact. After meeting at this years Licensing International Expo, Cherokee Group chose MyMediabox for their product approval workflow. Click here to schedule a demo to find out what MyMediabox can do for your fashion licensing. 

Miss MyMediabox at MAGIC?

August 20-23, MAGIC met for its 78th show at the Mandalay Bay Convention Center in Las Vegas. Every year MAGIC attracts apparel, accessories and footwear brands. According to www.magiconline.com the show has seen 40% growth since 2009.

Examples of Fashion Licensing from The Licensing Book Online:

Designer Jeremy Scott's Bart Simpson Inspired Collection



Grinch Footware By Converse 

MyMediabox offers hosted solutions for digital asset management, product approvals (online creative workflows) and deal memo management for fashion brands. If you missed us at the show click here to schedule a demo.


WWD Magic Recap

After receiving inquiries about implementing Mediabox applications and working with a major apparel company on the implementation of Mediabox-PA and Mediabox-DAM, My Mediabox executives decided to attend the MAGIC tradeshow in Las Vegas to take meetings.

Drawing 70,000 visitors and 4,000 exhibitors this year the Las Vegas Convention center was packed with buyers, manufacturers, fabric and trim suppliers, print and design studios and service providers from over 80 countries.

While at meetings, we stayed up-to-date with MAGIC news thanks to the WWD MAGIC Website, Twitter (@WWDMAGIC) and mobile application.

If your company is interested in learning more about how to streamline its product development workflow process, visit www.mymediabox.com or contact us at sales@mymediabox.com.

If you missed MAGIC, here is a video and a few links to photos:

Fashion Shows at WWDMAGIC February 2012 from MAGIC Tradeshow on Vimeo.

• Hello Kitty at MAGIC via Magiconline.com here
• My Mediabox pictures from MAGIC here 

Information obtained from: 8news.com, MAGIC Website, toptenwholesale.com

My Mediabox is Attending Magic

My Mediabox executives will attend the MAGIC tradeshow in Las Vegas from February 13 to 15 to meet with apparel companies and to demonstrate Mediabox-DAM and Mediabox-PA applications. 

We have received numerous inquiries about implementing Mediabox applications and are currently working with a major apparel company on the implementation of Mediabox-PA and Mediabox-DAM.

Magic is the perfect environment to showcase our digital asset management and product development workflow applications.  So much of the apparel design process is digital these days, with hundreds of digital assets and creative collaboration across multiple time zones and many contributors, each one providing feedback.

For more information or to schedule a meeting at MAGIC, contact Emilee at emilee@mymediabox or visit www.mymediabox.com.