Licensing, Not Just for Traditional Character Brands

Photo Credit: Rex Features

Hopefully our blog posts have made it clear that licensing is no longer an industry just for character brands. Musicians, celebrities, fashion lines, museums, non profits and many other types of businesses have entered the licensing scene.

According to Publisher's Weekly, one of the newest brands to enter the marketplace is E.L. James' now infamous Fifty Shades of Grey book triology (seen above). As of August 14, CopCorp Licensing (Agent for Fifty Shades of Grey), had sealed three licensing deals for the brand.

Soon consumers will be able to buy Fifty Shades of Grey hosiery, pajamas and day time apparel (including: t-shirts, tops and hoodies).

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