Fashion District Grows for Licensing Expo 2013

ACA Joe Apparel at Licensing Expo 2012

 

 

 

Now that fashion brands have wrapped up a great MAGIC Market Week, many company's are turning their attention to Licensing Expo. Over 40 fashion brands have already confirmed that they will exhibit at the show in June. This should not come as a big surprise, as fashion licensing is the largest sector within the $185 billion licensing industry. Among fashion brands confirmed to exhibit are:  Judith Leiber, Adrienne Vittadini, Crocs, Nat Nast, ABS by Allen Schwartz, Skechers USA, Von Dutch and more.

Skechers USA at Licensing Expo 2012

Exhibiting or attending the show? Stop by the MyMediabox booth (#7858) to see how our hosted applications streamline the product approval (Mediabox-PA) and style guide delivery (Mediabox-DAM) process. We work with multiple sectors within the licensing industry, including fashion brands, and are excited to show even more companies how we are saving their counterparts time and money.

Visit www.mymediabox.com or email marketing@mymediabox.com for more information or to schedule a meeting at Licensing Expo (June 18-20, Las Vegas).

Click here to schedule an online demo.

Press Release: MyMediabox Rolls Out Upgrades to Product Approvals Application

MyMediabox, provider of SaaS hosted applications for product approvals, digital asset management and deal memo management, rolled out two new upgrades to their product approvals system (Mediabox-PA) in January 2013. Current and prospective clients will now be able to upload multiple files at once; including multipage PDFs. Multipage PDFs can now also be viewed and commented on page-by-page in the markup screen. 

Eric Rennagel, CEO and founder of MyMediabox states, “With our recent acquisition by Jonas Software, the pace at which rollouts of new features occurs has accelerated considerably. Thanks to the involved participation of Mediabox licensors and licensees we have a steady stream of great ideas in our product roadmap to roll out over 2013.”

The new features add to the already robust product approvals system. With Mediabox-PA, the entire creative approvals process, from completion of the online approval form, to concept designs though final production sample submissions, online previewing and integrated commenting, automated email notices, role-based approvals workflows, business rules and archiving, is in one easy-to-find online location. Look for new upgrades every month!

For more information on streamlining your product approvals and style guide delivery or to schedule a demo visit MyMediabox online at www.mymediabox.com or email marketing@mymediabox.com.

For more information about Jonas Software USA visit www.jonassoftware.com.

Nonprofit, Music, Fashion Industries Expand Licensing Presence

Over the past year MyMediabox has started to reach out to more and more nonprofit, music and fashion brands. Why? We realized that the licensing industry is no longer strictly character brands-- and we weren't the only ones. Take a look at a few of the nonprofit, music and fashion licensing deals that have occurred over the past year:

Nonprofit:

• ASPCA Teams with American Greetings, Firestar Diamond, G Mason Group
• RSPCA Teams with WOW Toys
• VetDogs Teams with Ethical Products and Pet King

Music:

• Harley-Davidson Teams with Kid Rock
• KISS Teams with Figures Toy Company
• The Beatles and Live Nation Merchandise Offer New Products

Fashion:

• Stella McCartney Teams with Luxottica
• O'Neill 365 Teams with Olympic Swimmer
• Jessica Simpson Teams with Maternity Line

Interested in seeing how MyMediabox hosted applications can help you streamline your product approvals workflow (Mediabox-PA) and style guide delivery (Mediabox-DAM)? For more information visit www.mymediabox.com or email marketing@mymediabox.com.

Click here to schedule a demo. 

Mr. Men Little Miss Outdoor Toys Hit the UK

Mr Men Little Miss Characters
Image Courtesy of penguin.com.au

According to licensing.biz, Sanrio UK licensees, H Grossman and Custom Accessories Europe (CAE), are launching an offering of Mr. Men Little Miss active toys (scooters, tricycles, bicycles, ankle ball and skip, frisbees and skip ropes), accessories and safety gear. H Grossman will create the outdoor toys, while CAE will offer the accessories (helmets, bells, baskets, saddle covers, reflective gear, booster seats, sunglasses and car decals).

A MyMediabox client since 2010, Sanrio utilizes Mediabox-PA (product approvals) and Mediabox-DAM (style guide delivery) online applications to streamline their approvals process. Interested in seeing how clients like Sanrio are increasing productivity, lowering overhead costs and maximizing efficiency with the MyMediabox suite? Click here to schedule a demo.

For more information on MyMediabox visit www.mymediabox.com or email marketing@mymediabox.com.

DHX Media and Others Launch New Apps

Image Courtesy of dhxmedia.com

According to Licensingmag.com, licensors like DHX Media, BinWeevils, SmileyWorld, Dracco and P2 Games have launched new digital apps to extend the presence of their brands in the global consumer marketplace. MyMediabox client, DHX Media, now offers a "Yo Gabba Gabba! Hello Friends!" app that allows preschoolers to interact with their favorite cast members on the TV show.

Licensing character and brand rights to licensee technology companies is becoming more and more prevalent. In fact, this week Konomi, NFL, Disney and more are attending the Consumer Electronics Show in Las Vegas, NV to unveil new interactive toys and search for new licensees.

Whether you are extending your brand through technology internally or licensing out the rights to your brand to a third party developer, MyMediabox systems can help you manage your digital assets and creative workflow/product approvals process. For more information visit us at www.mymediabox.com or email us at marketing@mymediabox.com.

Click here for a demo.

Happy Halloween from MyMediabox!

We hope you'll enjoy one of our holiday favorites!

 

Most people are aware that the Peanuts characters pictured in the clip above are the property of Charles Schultz. What everyone may not know is that Charles Schultz uses MyMediabox consumer products licensing solutions to protect the integrity of his brand. Interested in seeing how Peanuts and other MyMediabox clients utilize Mediabox-PA (product approvals) and Mediabox-DAM (digital asset management) to avoid unnecessary legal scares? Click here to schedule a demo.

MyMediabox offers hosted solutions for product approvals, online style guide management and delivery and deal memo management. Visit us at www.mymediabox.com for more information.

Licensing International Expo | June 12 - 14 | Las Vegas

For more information or to schedule a meeting at the show contact Emilee Feldman at:

emilee@mymediabox.com