Hello Kitty Rocks New Licensing Deal

Image Courtesy of www.licensemag.com

Coming soon to The Hub Network is "KISS Hello Kitty." The network recently licensed the rights to the Hello Kitty crossover and according to Margaret Loesch, president and CEO of The Hub, they are "thrilled to have these two seminal brands... the tone and style of the 'KISS Hello Kitty' TV show is a perfect fit for our network."

MyMediabox client, Sanrio, has been working with KISS since 2010, offering a variety of co-branded products including: apparel, toys, electronics and more. The crossover, while seemingly an odd pairing at first, has been a huge success.

Interested in learning how traditional brands, rock icons, studios, networks and more are leveraging MyMediabox hosted applications (Mediabox-DAM, Mediabox-PA and Mediabox-DM) to lower costs and streamline productivity? Visit www.mymediabox.com or email marketing@mymediabox.com for more information.

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Attending Licensing Expo? Visit MyMediabox at booth #A141.

Nonprofit, Music, Fashion Industries Expand Licensing Presence

Over the past year MyMediabox has started to reach out to more and more nonprofit, music and fashion brands. Why? We realized that the licensing industry is no longer strictly character brands-- and we weren't the only ones. Take a look at a few of the nonprofit, music and fashion licensing deals that have occurred over the past year:

Nonprofit:

• ASPCA Teams with American Greetings, Firestar Diamond, G Mason Group
• RSPCA Teams with WOW Toys
• VetDogs Teams with Ethical Products and Pet King

Music:

• Harley-Davidson Teams with Kid Rock
• KISS Teams with Figures Toy Company
• The Beatles and Live Nation Merchandise Offer New Products

Fashion:

• Stella McCartney Teams with Luxottica
• O'Neill 365 Teams with Olympic Swimmer
• Jessica Simpson Teams with Maternity Line

Interested in seeing how MyMediabox hosted applications can help you streamline your product approvals workflow (Mediabox-PA) and style guide delivery (Mediabox-DAM)? For more information visit www.mymediabox.com or email marketing@mymediabox.com.

Click here to schedule a demo.