Leading Global Licensees

Licensees are very important to a brand’s success, and we blogged earlier this month about tips on choosing theright licensees for your company and brand. And now, License! Global has released its annual list of Leading Global Licensees featuring some of the most prevalent and respected licensees in the marketplace. This is a great resource that can help guide you in identifying which licensees are the best in the business.  Click here to read the full list.

MyMediabox works with leading Licencors and Agents offering hosted solutions for style guide delivery (Mediabox-DAM), product approvals (Mediabox-PA) and deal memo managment (Mediabox-DM). Interested in learning how our clients utilize MyMediabox applications to streamline the licensing process? Click here to schedule a demo.

Looking for the right licensees?

Not sure how to find the right licensees for your brand? With the growing number of licensees, this is not always an easy decision. Here are a few tips to picking the right licensees:

• Present your brand in a professional manner
• Make sure your pitch is clear
• Run background (i.e. credit/reputation) checks on all potential licensees
• Gauge their commitment to your brand

MyMediabox works with over 80 leading Licencors and Agents offering hosted solutions for style guide delivery (Mediabox-DAM), product approvals (Mediabox-PA) and deal memo managment (Mediabox-DM). Interested in seeing how Sanrio, WWE, SeaWorld and others utilize MyMediabox applications to streamline the licensing process? Click here to schedule a demo.

Food Brands: Hungry for Licensing

Most of us think of kids toys, character brands or branded apparel when we think of licensing, but licensing doesn't stop there. Food brands are big in licensing, too, acting as both licensor and licensee. Take a look at some examples below:

Food Brands as Licensors:

Food Brands as Licensees:

Interested in seeing how your brand can streamline the approvals process? MyMediabox offers hosted solutions for style guide delivery (Mediabox-DAM) and product approvals (Mediabox-PA). 

For more information visit www.mymediabox.com or email marketing@mymediabox.com.

Click here to schedule a demo.

Looking for the Right Licensees?

If you aren't sure how to find the right licensees for your brand, you might be interested in a recent blog from Licensing.biz. Blogger Steve Reece explains seven ways to pick the right licensees, including: 

1. Presenting your brand in a professional manner
2. Making sure your pitch is clear
3. Running background (i.e. credit/reputation) checks on all potential licensees

Click here to read the full article at Licensing.biz.

MyMediabox offers hosted solutions for style guide delivery (Mediabox-DAM), product approvals (Mediabox-PA) and deal memo managment (Mediabox-DM). Interested in seeing how Sanrio, MGM, SeaWorld and others utilize MyMediabox applications to streamline the licensing process? Click here to schedule a demo.