License!Global’s Top Stories of 2013

Below are major stories that made headlines in the licensing community in 2013. To read the full list and details of the 13 biggest stories of 2013, click here.

Image courtesy of www.licensemag.com

• DreamWorks made a string of important acquisitions (Trolls, AwesomenessTV).
• Disney unveils Disney Infinity, its new interactive gaming platform.
• Doctor Who celebrated its 50^th anniversary.
• Netflix became a content creator and was chosen by Marvel for its next superhero TV series.
• Activision’s Skylanders property wins Program of the Year.
• Mattel forms its own production company, Playground Productions, to create multi-platform content for its brands including Barbie, Max Steel and Hot Wheels.
• WME buys IMG, creating the world’s largest talent management company.
• Beanstalk launches a division dedicated solely to digital properties. 
• Saban merged its domestic and international licensing divisions.
• ABG made a number of acquisitions in 2013 including two Celebrity Brands, Elvis Presley and Muhammad Ali.
• Sanrio’s collaboration with DC Comics transforms Hello Kitty a Super Hero.

Marvel Teams up with Forever 21 for Apparel Line

Image courtesy of Licensemag.com

Forever 21 and Marvel Entertainment have partnered up to create a new line of apparel and accessories that will feature popular Super Heroes including The Hulk, Spider-Man, Thor, Iron Man and more. The line will consist of about 20 items and will be available this fall.

The Marvel Entertainment Brand presence shows no sign of slowing down – this year at the Licensing Expo, Marvel’s The Avengers was awarded Best Film, Television, Celebrity, or Entertainment Program of the Year.

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