#TBT: Flash Gordon Returns

Dynamite is bringing back Flash Gordon in a new series! The comic book publisher set the series to debut April 2014 and will coincide with the character’s 80th anniversary.

There will also be a new range of gift merchandise developed by Portico which will feature the work of cartoon-strip artist, Alex Raymond. The new line will include greeting cards, stationery, mugs, wallets and more, and will be available for purchase May 2014.

King Features, owner of the Flash Gordon brand, is a MyMediabox partner and utilizes our hosted applications (Mediabox-DAM, and Mediabox-PA) to streamline their licensing processes with licensees globally.

Popeye commercial wins Effie Award

Popeye was featured in an animated commercial for Mama Lucchetti pasta which has been honored with and Effie Award as the most effective commercial in its category. The advertisement uses Popeye to highlight the nutritional benefits, such as vitamins and iron, of the Lucchetti Nutrivit line. The minds behind the commercial include Madre Buenos Aires and King Features (Popeye brand owner).

The Effie Awards are known by advertisers and agencies globally as the pre-eminent award in the industry, and recognize any and all forms of marketing communication that contribute to a brand's success (http://www.effie.org/worldwide/about). Market research was conducted among customers to see how effective the Pasta campaign was. Research showed that the commercials featuring Popeye experienced maximum brand awareness and produced positive feedback from the public.

King Features utilizes MyMediabox hosted applications (Mediabox-DAM, and Mediabox-PA) to streamline their licensing processes with licensees globally. Interested in learning more about MyMediabox and how our clients benefit from their MyMediabox applications? 

Visit www.mymediabox.com or email marketing@mymediabox.com for more information.

Click here to schedule a demo.

King Features and Joyrich team up to launch Betty Boop fashion line

Betty Boop, one of the most popular and successful licensed characters in the history of the entertainment industry, will be featured in a new fashion line. The King Features Syndicate has more than 185 licensees in the United States alone; double that internationally.

Image courtesy of licensemag.com

Joyrich created the Betty Boop line, modernizing the popular icon while giving a retro edge to it. The collection includes T-shirts, denim, hoodies, cardigans, bottoms and accessories such as tote bags, a snapback and a knit scarf.

King Features utilizes MyMediabox hosted applications (Mediabox-DAM, and Mediabox-PA) to streamline their licensing processes with licensees globally. Interested in learning more about MyMediabox and how our clients benefit from their MyMediabox applications? Visit www.mymediabox.com or email marketing@mymediabox.com for more information.

Click here to schedule a demo.