Software Spotlight: Mediabox-PA

With Mediabox-PA, the entire product approval process, from completion of the approval form through concept and pre-production stages and beyond, is all in one centralized, online location. The application allows individuals to review artwork online and attach online comments with each artwork file, and manage the workflow order of projects and submissions between users. Users also use the system to log in, review comments, and submit new or next stage product designs.

FEATURES: 

• Communication- Automatic email notifications of project updates and multi-thread messaging
• Reporting- Real-time reporting across properties, Licensees, stages, categories and stages
• Creative Tools- Online previewing, commenting, zoom and markup of artwork (including post-its and drop pins)
• Security- Control of user access rights by property, project, Licensee, category, role and date range
• Configuration- Customizable approval form templates and private label splash page branding

#TBT: Flash Gordon Returns

Dynamite is bringing back Flash Gordon in a new series! The comic book publisher set the series to debut April 2014 and will coincide with the character’s 80th anniversary.

There will also be a new range of gift merchandise developed by Portico which will feature the work of cartoon-strip artist, Alex Raymond. The new line will include greeting cards, stationery, mugs, wallets and more, and will be available for purchase May 2014.

King Features, owner of the Flash Gordon brand, is a MyMediabox partner and utilizes our hosted applications (Mediabox-DAM, and Mediabox-PA) to streamline their licensing processes with licensees globally.

Leading Global Licensees

Licensees are very important to a brand’s success, and we blogged earlier this month about tips on choosing theright licensees for your company and brand. And now, License! Global has released its annual list of Leading Global Licensees featuring some of the most prevalent and respected licensees in the marketplace. This is a great resource that can help guide you in identifying which licensees are the best in the business.  Click here to read the full list.

MyMediabox works with leading Licencors and Agents offering hosted solutions for style guide delivery (Mediabox-DAM), product approvals (Mediabox-PA) and deal memo managment (Mediabox-DM). Interested in learning how our clients utilize MyMediabox applications to streamline the licensing process? Click here to schedule a demo.

SMC expands licensing program for Angry Little Girls

SMC Entertainment Group is continuing to expand the licensing program for the comic strip and book series “Angry Little Girls!.” SMC is a North American licensing agent for the brands Jungle Book, h2O Just Add Water, Dance Academy, Poppy Cat and the aforementioned Angry Little Girls.

Image courtesy of www.smcentertainmentgroup.com

Among the new U.S. licensees are Toynami, Shirt Lab, Whatever Company, Advanced Graphics, Multiverse Studios and Changes. Each licensee will be creating different toys, clothing items, and other merchandise for the brand.

MyMediabox signed on SMC as a client earlier this year. They now use our hosted applications (Mediabox-DAM, Mediabox-PA and Mediabox-DM) to streamline their licensing processes with licensees. Interested in learning more about MyMediabox and how our clients benefit from their MyMediabox applications? 
Visit www.mymediabox.com or email marketing@mymediabox.com for more information. Click here to schedule a demo.

Brand Licensing Europe 2013

Image courtesy of www.brandlicensing.eu

This year’s Brand Licensing Europe is the biggest show to date. In attendance are more non-UK exhibitors than previous years. The new “brands” section is located on the upper floor and has space dedicated to companies that solely appeal to children as well as those for a more adult audience.

The main floor of BLE consists of an abundance of major brands in the character, film, TV, and entertainment licensing. The show is expecting to see a burst in opportunities from the digital world. There will be exhibitor parties on-stand and outside the show venue in the evening, as well as other events and networking opportunities.

BLE 2013 is shaping up to be a success!

MyMediabox to Attend Brand Licensing Europe

image courtesy of www.brandlicensing.eu

Representatives from MyMediabox will be performing demonstrations as well as visiting licensor stands from Tuesday, October 15^th through Thursday, October 17^th at Brand Licensing Europe in Olympia, London. BLE, now in its 15^th year, is an opportunity for licensees, retailers and sales promotion professionals to come together with leading brand owners and discover the latest brands and characters and create business opportunities.

 

Over 30 of the 280 companies exhibiting at BLE are current MyMediabox customers, including: BBC, ITV, DreamWorks Animation, SONY Consumer Marketing, The Licensing Company (TLC), IMPS, FremantleMedia, Discovery and many more.

 

With Mediabox-PA, the entire creative approvals process, from completion of the online approval form, to concept designs though final production sample submissions, online previewing and integrated commenting, automated email notices, role-based approvals workflows, business rules and archiving, is in one easy-to-find online location.

 

With Mediabox-DAM licensors and agents can organize, manage and deliver high-resolution artwork assets to licensees around the world. Mediabox-DAM provides users with the ability to switch between light box and list views of assets, zoom into images to view details, transform and resize images while downloading, customize proof sheet reports and user and asset activity reports, create private collections of assets for projects, build customized, branded and interactive webpages within the system, and more.

 

For more information on streamlining your product approvals and style guide delivery or to schedule a demo, visit MyMediabox online at www.mymediabox.com or email marketing@mymediabox.com.

MyMediabox Exhibits at the Licensing International Expo

Representatives from MyMediabox will be taking meetings and performing demonstrations at its booth (#A141), as well as visiting licensor stands from Tuesday, June 18^th through Thursday, June 20^th at the Mandalay Bay Convention Center in Las Vegas, NV.

Over 50 of the 400 companies exhibiting at Licensing International Expo are current MyMediabox customers, including: American Greetings, The Cherokee Group, DreamWorks Animation, SONY Consumer Marketing, The Licensing Company (TLC), Capcom and many more.

With Mediabox-PA, the entire creative approvals process, from completion of the online approval form, to concept designs though final production sample submissions, online previewing and integrated commenting, automated email notices, role-based approvals workflows, business rules and archiving, is in one easy-to-find online location.

With Mediabox-DAM licensors and agents can organize, manage and deliver high-resolution artwork assets to licensees around the world. Mediabox-DAM provides users with the ability to switch between light box and list views of assets, zoom into images to view details, transform and resize images while downloading, customize proof sheet reports and user and asset activity reports, create private collections of assets for projects, build customized, branded and interactive webpages within the system, and more.

For more information on streamlining your product approvals and style guide delivery or to schedule a demo, visit MyMediabox online at www.mymediabox.com or email marketing@mymediabox.com.

Food Brands: Hungry for Licensing

Most of us think of kids toys, character brands or branded apparel when we think of licensing, but licensing doesn't stop there. Food brands are big in licensing, too, acting as both licensor and licensee. Take a look at some examples below:

Food Brands as Licensors:

Food Brands as Licensees:

Interested in seeing how your brand can streamline the approvals process? MyMediabox offers hosted solutions for style guide delivery (Mediabox-DAM) and product approvals (Mediabox-PA). 

For more information visit www.mymediabox.com or email marketing@mymediabox.com.

Click here to schedule a demo.

Brand Licensing Video: Extending Your Brand

(Video Source: Advanstar)

As you can see in the video, brand licensing cannot exist without a relationship between the brand manager (Licensor) and the manufacturer. Licensees bridge the gap between Licensor and Manufacturer. But, who facilitates the product design conversation between the brand manager and the new rights owner?

MyMediabox was created to do just that. Mediabox-DAM provides a platform for Licensors to share assets with Licensees who have bought the rights to them. Mediabox-PA gives Licensees a way to share product designs with Licensors and get approval to begin production.

Most of the top licensing brands are already using MyMediabox, including: Sanrio, BBC Worldwide, Giochi Preziosi Group, Fremantle Media Enterprises, Sony Pictures Consumer Products and Nelvana Enterprises.

Interested in seeing what other big names in licensing are using for style guide delivery and product approval workflows? Click here to schedule a demo.