Software Spotlight: Mediabox-PA

With Mediabox-PA, the entire product approval process, from completion of the approval form through concept and pre-production stages and beyond, is all in one centralized, online location. The application allows individuals to review artwork online and attach online comments with each artwork file, and manage the workflow order of projects and submissions between users. Users also use the system to log in, review comments, and submit new or next stage product designs.

FEATURES: 

• Communication- Automatic email notifications of project updates and multi-thread messaging
• Reporting- Real-time reporting across properties, Licensees, stages, categories and stages
• Creative Tools- Online previewing, commenting, zoom and markup of artwork (including post-its and drop pins)
• Security- Control of user access rights by property, project, Licensee, category, role and date range
• Configuration- Customizable approval form templates and private label splash page branding

Giochi Preziosi is Disney's 'Licensee of the Year for Toys'

Disney has titled the Giochi Preziosi Group as their Licensee of the Year for Toys and Stationery. They were presented with the award during the Nuremberg Toy Fair in January.

We would like to congratulate our partner, Giochi Preziosi, for receiving this honor!

Click here for the full article. 

#TBT: Flash Gordon Returns

Dynamite is bringing back Flash Gordon in a new series! The comic book publisher set the series to debut April 2014 and will coincide with the character’s 80th anniversary.

There will also be a new range of gift merchandise developed by Portico which will feature the work of cartoon-strip artist, Alex Raymond. The new line will include greeting cards, stationery, mugs, wallets and more, and will be available for purchase May 2014.

King Features, owner of the Flash Gordon brand, is a MyMediabox partner and utilizes our hosted applications (Mediabox-DAM, and Mediabox-PA) to streamline their licensing processes with licensees globally.

Metadata Tagging for your DAM System

Image courtesy of www.datamation.com

Whether you use Mediabox-DAM or a different asset management system, metadata tagging is crucial. By using metadata to tag your assets you can quickly search through your entire database to find the files you need. Here are a few tips to get you started:

Basic Elements to Include:
Who, What, When, Where, Why
NOTE: Mediabox-DAM will automatically tag your assets with file type, size, height and width (in pixels), pages and audio or video length. 

Avoid Duplicates, Synonyms and Misspellings:
Implement a controlled vocabulary

Starting a Controlled Vocabulary:
Include products, services, departments, events, etc.

MyMediabox offers hosted solutions for product approvals, digital asset management and deal memo management. For more information visit mymediabox.com. Click here to schedule a demo.

Leading Global Licensees

Licensees are very important to a brand’s success, and we blogged earlier this month about tips on choosing theright licensees for your company and brand. And now, License! Global has released its annual list of Leading Global Licensees featuring some of the most prevalent and respected licensees in the marketplace. This is a great resource that can help guide you in identifying which licensees are the best in the business.  Click here to read the full list.

MyMediabox works with leading Licencors and Agents offering hosted solutions for style guide delivery (Mediabox-DAM), product approvals (Mediabox-PA) and deal memo managment (Mediabox-DM). Interested in learning how our clients utilize MyMediabox applications to streamline the licensing process? Click here to schedule a demo.

SMC expands licensing program for Angry Little Girls

SMC Entertainment Group is continuing to expand the licensing program for the comic strip and book series “Angry Little Girls!.” SMC is a North American licensing agent for the brands Jungle Book, h2O Just Add Water, Dance Academy, Poppy Cat and the aforementioned Angry Little Girls.

Image courtesy of www.smcentertainmentgroup.com

Among the new U.S. licensees are Toynami, Shirt Lab, Whatever Company, Advanced Graphics, Multiverse Studios and Changes. Each licensee will be creating different toys, clothing items, and other merchandise for the brand.

MyMediabox signed on SMC as a client earlier this year. They now use our hosted applications (Mediabox-DAM, Mediabox-PA and Mediabox-DM) to streamline their licensing processes with licensees. Interested in learning more about MyMediabox and how our clients benefit from their MyMediabox applications? 
Visit www.mymediabox.com or email marketing@mymediabox.com for more information. Click here to schedule a demo.

Brand Licensing Video: Extending Your Brand

(Video Source: Advanstar)

As you can see in the video, brand licensing cannot exist without a relationship between the brand manager (Licensor) and the manufacturer. Licensees bridge the gap between Licensor and Manufacturer. But, who facilitates the product design conversation between the brand manager and the new rights owner?

MyMediabox was created to do just that. Mediabox-DAM provides a platform for Licensors to share assets with Licensees who have bought the rights to them. Mediabox-PA gives Licensees a way to share product designs with Licensors and get approval to begin production.

Most of the top licensing brands are already using MyMediabox, including: Sanrio, BBC Worldwide, Giochi Preziosi Group, Fremantle Media Enterprises, Sony Pictures Consumer Products and Nelvana Enterprises.

Interested in seeing what other big names in licensing are using for style guide delivery and product approval workflows? Click here to schedule a demo.