(Video Source: Advanstar)
As you can see in the video, brand licensing cannot exist without a relationship between the brand manager (Licensor) and the manufacturer. Licensees bridge the gap between Licensor and Manufacturer. But, who facilitates the product design conversation between the brand manager and the new rights owner?
MyMediabox was created to do just that. Mediabox-DAM provides a platform for Licensors to share assets with Licensees who have bought the rights to them. Mediabox-PA gives Licensees a way to share product designs with Licensors and get approval to begin production.
Most of the top licensing brands are already using MyMediabox, including: Sanrio, BBC Worldwide, Giochi Preziosi Group, Fremantle Media Enterprises, Sony Pictures Consumer Products and Nelvana Enterprises.
Interested in seeing what other big names in licensing are using for style guide delivery and product approval workflows? Click here to schedule a demo.
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