New Klondike Game

What would YOU do for a Klondike Bar? With Klondike’s new board game from All Things Equal, you can actually find out!

This new game challenges players to hundreds of odd tasks ranging from coming up with new uses for bacon to answering trivia questions. Goal of the game: to win Klondike bar tokens.

Image courtesy of licensemag.com

Food brand licensing has been growing over the years. It is typical to see two food brands team up to make a new flavor or food product; you do not typically see a food brand branching out much further than food related products. However, with this new collaboration, that is exactly what you get!

Chupa Chups Inspired Cookbook

Image Courtesy of www.LicenseMag.com

More and more companies are teaming up with different brands and taking advantage of the licensing opportunities that are available.

According to License! Global, Chupa Chups is being featured in a candy-inspired cookbook. The publisher, Marabout, has a series of collectible mini recipe books called Les 30 recettes culte, which is based on collaborations of popular food and beverage brands. 

“The new Chupa Chups book features 30 original recipes based on the candy brand including charlotte topped off with a Chupa Chups fruit purée, crunchy sticks with Chupa Chups slivers, birthday cake and homemade lemonade.”

Many of our clients utilize MyMediabox applications to streamline their licensing processes. Interested in learning more about  MyMediabox and how our clients  benefit from our hosted applications for digital asset management (Mediabox-DAM), product approvals (Mediabox-PA) and deal memo management (Mediabox-DM)?

Visit www.mymediabox.com or email marketing@mymediabox.com.

Click here to schedule a demo.
Attending Licensing Expo? Stop by the MyMediabox booth, #A141. 

SoBe Secures Food Extension Through Licensing

SoBe Lifewater & Elixirs has with the help of licensing agent, The Joester Loria Group, landed a new brand extension. The drink brand will make its food debut with the product offering of frozen fruit bars. Philly Swirl will introduce SoBe's Yumberry Pomegranate and Pacific Coconut bars. The bars are the first flavors of the brands new product line and will hit the freezer section of U.S. grocery stores this summer.

Image Courtesy of www.Licensemag.com

EVP of The Joester Loria Group and long-time MyMediabox client, Joanne Loria, states "Expanding into frozen novelties allows consumers to experience and enjoy the distinct and delicious flavors of SoBe in a brand new way."

Interested in learning how clients like The Joester Loria Group utilize MyMediabox applications to streamline the licensing process? MyMediabox offers hosted applications for digital asset management (Mediabox-DAM), product approvals (Mediabox-PA) and deal memo management (Mediabox-DM). For more information visit www.mymediabox.com or email marketing@mymediabox.com.

Click here to schedule a demo.

Attending Licensing Expo? Stop by the MyMediabox booth, #A141.

Food Brands: Hungry for Licensing

Most of us think of kids toys, character brands or branded apparel when we think of licensing, but licensing doesn't stop there. Food brands are big in licensing, too, acting as both licensor and licensee. Take a look at some examples below:

Food Brands as Licensors:

Food Brands as Licensees:

Interested in seeing how your brand can streamline the approvals process? MyMediabox offers hosted solutions for style guide delivery (Mediabox-DAM) and product approvals (Mediabox-PA). 

For more information visit www.mymediabox.com or email marketing@mymediabox.com.

Click here to schedule a demo.