Fashion Friday: Jelly Belly Apparel

Jelly Belly has teamed up with Poeticgem to develop a new range of branded apparel, including fashion clothing and loungewear.

Poeticgem will incorporate Jelly Belly’s signature flavors such as Tutti-Frutti, Chocolate Pudding and Sizzling Cinnamon, as well as some of the jelly beans iconic fans into the new line of apparel.

The Licensing Company, Jelly Belly’s licensing agency, utilizes MyMediabox hosted applications (Mediabox-DAM, and Mediabox-PA) to streamline their licensing processes with licensees globally.

MyMediabox Feature: Messaging

Within Mediabox-PA (Product Approvals) the "Messaging" tool provides a centralized location for all dialogue concerning the approvals process. Conversations can be made at the project and submission level and allow licensees and licensors to interact and make additional comments between stages.

Image courtesy of cpanelcloudvps.com

For the licensee, “Messages” provides a means to ask the licensor more detailed questions about a change request.

For the licensor, "Messages" provides a means to give the licensee additional direction or changes that they may have forgotten to submit with the previous changes.

The "Messaging" feature is another value added tool that allows MyMediabox to help improve work flow, reduce time to production and save money between a licensor and licensee.

Interested in scheduling a demo to see how MyMediabox can streamline your workflow, while minimizing costs and increasing efficiency? Click here to schedule a demo.

Continued Growth for BLE

Image courtesy of www.licensemag.com

Brand Licensing Europe, held last month in London, experienced more growth this year in visitor attendance, as well as an increase in attendance by retailers and overseas visitors. In the event’s 15-year history, this year was the most successful show, with a total of  7,244 retailers, licensees and sales promotion professionals from 69 countries, and a total attendance reaching 9,537 – a 5% growth from last year.

Advanstar Licensing already has plans under way for BLE 2014. The show, which will take place Oct. 14-16, 2014, already has 70 percent of the show floor sold. One of those exhibitor spots belongs to MyMediabox and we are already looking forward to the show!

MyMediabox offers hosted solutions for style guide delivery (Mediabox-DAM), product approvals (Mediabox-PA) and deal memo managment (Mediabox-DM). Interested in seeing how our clients utilize MyMediabox applications to streamline the licensing process? Visit us at www.mymediabox.com or email us at marketing@mymediabox.com.

Click here to schedule a demo.

Looking for the right licensees?

Not sure how to find the right licensees for your brand? With the growing number of licensees, this is not always an easy decision. Here are a few tips to picking the right licensees:

• Present your brand in a professional manner
• Make sure your pitch is clear
• Run background (i.e. credit/reputation) checks on all potential licensees
• Gauge their commitment to your brand

MyMediabox works with over 80 leading Licencors and Agents offering hosted solutions for style guide delivery (Mediabox-DAM), product approvals (Mediabox-PA) and deal memo managment (Mediabox-DM). Interested in seeing how Sanrio, WWE, SeaWorld and others utilize MyMediabox applications to streamline the licensing process? Click here to schedule a demo.

Brand Licensing Europe 2013

Image courtesy of www.brandlicensing.eu

This year’s Brand Licensing Europe is the biggest show to date. In attendance are more non-UK exhibitors than previous years. The new “brands” section is located on the upper floor and has space dedicated to companies that solely appeal to children as well as those for a more adult audience.

The main floor of BLE consists of an abundance of major brands in the character, film, TV, and entertainment licensing. The show is expecting to see a burst in opportunities from the digital world. There will be exhibitor parties on-stand and outside the show venue in the evening, as well as other events and networking opportunities.

BLE 2013 is shaping up to be a success!

Licensing International Expo 2012

Going into Licensing International Expo 2012, MyMediabox knew it would be a great show. Of the 76 leading licensors with live MyMediabox sites,  nearly 90% were at LIE as either an exhibitor or an attendee. With three full days at our disposal, MyMediabox did not waste any time meeting with current and potential clients. 

MyMediabox President, Eric Rennagel, states "Licensing International Expo provides a great environment to network with professionals in the licensing industry. Current clients respond and give feedback to upgrades and new functionality, while prospective clients increasingly recognize the added value that the MyMediabox suite offers- a simplified product approval workflow, digital asset management and deal memo management- all available via remote access."

To see more on this years expo, check out the video below:



MyMediabox clients with a presence at the show included: American Greetings, Big Tent Entertainment, King Features, BBC, Paramount, Elvis, John Wayne, Sanrio and SeaWorld. As you can see Licensing International Expo was a hit... but, how could it not be with a Gene Simmons siting and SeaWorld directly across from the MyMediabox booth?! Penguins and kookaburras and legless lizards, oh my!

       

(Left: Amanda Bellone, MyMediabox Sales & Marketing Manager, with Gene Simmons. 

Right: Penny & Pete, SeaWorld Penguins)  

                  

Unable to make it to the show this year? Click here to schedule a demo.

Good Reads

Here at Mediabox we like to start our days with a little industry news and blog reading to keep us "in the know" in the licensing industry. There is always something going on and there are a few sites that help us keep up with the latest news!

Here are five of our favorite licensing blogs and websites (in no particular order of course):

• Licensing.biz

• LIMA Blog

• The Licensing Book

• License! Global Magazine

• Licensing International Expo
  

We like following them on twitter too:

• www.twitter.com/Licensingbiz

• www.twitter.com/LicensingBook

• www.twitter.com/licensemag

• www.twitter.com/licensingexpo

Those are a few of our favorites and we are always searching for more! What are some of your favorites?

Licensing International Expo 2011

With an estimated 19,000 attendees from 84 countries, this year’s Licensing International Expo was a huge success! Animal mascots paraded through the show floors while live penguins and otters participated in booth decor- needless to say the walkways were full of excitement!

The show was comprised of more than 200 booths representing 6,000 brands/intellectual properties, which was an increase of more than 12 percent in brands represented as compared to the 2010 show. It looks like Advanstar has already confirmed the dates for next year’s show- which will again take place at the Mandalay Bay Convention Center in Las Vegas (sacbee.com). The name of the show will change from Licensing International to Brand Licensing Expo to reflect more of what the show is really about, the brands (licensing.biz.com).

Thank you to everyone who stopped by our booth this year! We had a great time meeting with customers, potential clients and licensees as they stopped by for a demo or to say hello. Also, congratulations to our licensee iPod shuffle winners!

Didn’t get a chance to stop by?
Email Emilee at emilee@mymediabox.com to set up an online demo!

Sources: www.licensing.biz,www.sacbee.com

Liverpool Football Club teams up with My Mediabox for online Product Approvals and Digital Asset Management

Liverpool Football Club is utilizing Mediabox to manage their product approvals and digital asset management. Through Mediabox they are able to shorten turnaround time and reduce costs while streamlining the product approval process for Licensees internationally.

Liverpool Football Club joined a group of over fifty-five leading Licensors and Agents from around the globe, when it licensed the Mediabox-PA (product approvals workflow) and Mediabox-DAM (digital asset management) software systems in 2009 and 2010, respectively. “We are honored to work with a Premier League football club powerhouse like Liverpool Football Club to help them streamline their licensed product approvals workflow and digital asset management by using Mediabox-PA and Mediabox-DAM as they expand their popular brand through multiple product categories,” says Conecture Technologies CEO Eric Rennagel. Liverpool FC has been using their customized Mediabox systems with licensees worldwide.

“The Mediabox-PA and Mediabox-DAM systems have allowed us to streamline our product approval systems and improve our asset management, benefiting both Liverpool FC and our licensees,” says Marie-Louise Culbert, Senior Trademark & Licensing Manager, Liverpool FC.

Conecture Technologies’ Mediabox-PA system enables Licensees to submit all their product design artwork files to the Licensor or Agent through a centralized online system. Mediabox-PA also enables Licensors and Agents to review the submitted artwork online, link their comments with each artwork file, and manage the workflow order of projects and submissions between their Licensees and their own staff. Licensees also use the application to log in and review comments and submit new, revised product designs though a 100% paperless workflow. All traffic, milestones, and activity are tracked and reported in real-time enabling Licensors to measure various performance metrics.

Through the Mediabox-DAM application Licensors and Agents are able to grant their Licensees controlled access to the high-resolution artwork, logos, images, documents and other digital materials according to the contractual rights the Licensee has acquired.

For more information on Liverpool FC visit www.liverpoolfc.tv.