Now that you have the "cloud", the question is what are you going to put in it?
If you have not considered intellectual property (commonly: brand names, icons, characters) you should.
Why? According
to the Federal Trade Commission, less than 10 years ago 80% of the components
of the S&P 500 Market Value were intangible assets (intellectual property
being the largest component). In 2008, global licensing revenue was greater
than $150 Billion USD and growing at a rate of 25-35% a year.
Yet, while global licensing revenue has increased by up to 35%, IBISWorld (the world's largest independent publisher of U.S. industry research) calculates that the number of companies operating in this field
has only increased by 1% annually.
Licensing your intangible assets is an easy way to grow your revenue. If you own the rights to vintage brands, revive them. Established assets do not require extensive marketing or exposure. Newer assets? Test the waters at one of many global licensing trade shows.Once you have interested licensees and have negotiated rights contracts, it is up to your licensees to produce.
Licensees want the rights to your products, most often because there is already a demand for your brand, icon or character. Instead of taking a chance on a new brand name, they buy the reassurance that your brand recognition gives them. They then create products using the rights you have sold them-- all pre-approved by you.
That is where MyMediabox comes in. MyMediabox offers cloud technology specifically tailored to the needs of the licensing industry. Store, share and promote digital assets with licensees in Mediabox-DAM. From there interact with licensees throughout the entire creative process with Mediabox-PA (we can even integrate Licensor/Licensee contracts using Mediabox-DM). The MyMediabox suite helps you ensure the integrity of your brand, while you grow your revenue through licensing.
Interested in learning more about consumer products licensing or the MyMediabox suite of licensing solutions? Visit us at www.mymediabox.com.
Click here to request a demo of Mediabox-DAM (digital asset management), Mediabox-PA (product approvals) or Mediabox-DM (deal memo management).
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