SoBe Lifewater & Elixirs has with the help of licensing agent, The Joester Loria Group, landed a new brand extension. The drink brand will make its food debut with the product offering of frozen fruit bars. Philly Swirl will introduce SoBe's Yumberry Pomegranate and Pacific Coconut bars. The bars are the first flavors of the brands new product line and will hit the freezer section of U.S. grocery stores this summer.
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| Image Courtesy of www.Licensemag.com |
EVP of The Joester Loria Group and long-time MyMediabox client, Joanne Loria, states "Expanding into frozen novelties allows consumers to experience and enjoy the distinct and delicious flavors of SoBe in a brand new way."
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