Chupa Chups Inspired Cookbook

Image Courtesy of www.LicenseMag.com

More and more companies are teaming up with different brands and taking advantage of the licensing opportunities that are available.

According to License! Global, Chupa Chups is being featured in a candy-inspired cookbook. The publisher, Marabout, has a series of collectible mini recipe books called Les 30 recettes culte, which is based on collaborations of popular food and beverage brands. 

“The new Chupa Chups book features 30 original recipes based on the candy brand including charlotte topped off with a Chupa Chups fruit purée, crunchy sticks with Chupa Chups slivers, birthday cake and homemade lemonade.”

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Candy Brand, Chupa Chups, Capitalizes on Licensing

Image Courtesy of Wikipedia

Two weeks into the new year, well known lollipop brand, Chupa Chups, has secured several new licensing deals. The deals will increase the brands presence in France, Asia and Australia according to licensingmag.com.

France will see Chupa Chups apparel, bedding, a tabletop range and giftbags enter the marketplace. Likewise Asian licensees, Uniqlo, Itochu and Chamzon, will launch new Chupa Chups apparel. Also new to the Asian market are Chupa Chups Ice Lolly Makers and a Chupa Chups app. Australian licensee Magic Brands will release Chupa Chups accessories for smartphones and tablets, while another Australian licensee will introduce Chupa Chups air freshners.

More licensing contracts are said to the be on the horizon for Chupa Chups in 2013, including deals in Russia and the U.K.

Whether you are just entering the licensing business or are a seasoned veteran like Chupa Chups, MyMediabox SaaS applications can help streamline your style guide delivery (Mediabox-DAM) and product approvals (Mediabox-PA) process. For more information visit www.mymediabox.com or email marketing@mymediabox.com.

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