Candy Brand, Chupa Chups, Capitalizes on Licensing

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Two weeks into the new year, well known lollipop brand, Chupa Chups, has secured several new licensing deals. The deals will increase the brands presence in France, Asia and Australia according to licensingmag.com.

France will see Chupa Chups apparel, bedding, a tabletop range and giftbags enter the marketplace. Likewise Asian licensees, Uniqlo, Itochu and Chamzon, will launch new Chupa Chups apparel. Also new to the Asian market are Chupa Chups Ice Lolly Makers and a Chupa Chups app. Australian licensee Magic Brands will release Chupa Chups accessories for smartphones and tablets, while another Australian licensee will introduce Chupa Chups air freshners.

More licensing contracts are said to the be on the horizon for Chupa Chups in 2013, including deals in Russia and the U.K.

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