V&A Museum Ramps Up Licensing

MyMediabox client, V&A Museum, has signed two new licensees-- Marks, a Japanese stationary firm and Coast, a retail brand. Licensing out the rights to iconic patterns has allowed the museum to bring in revenue, that without licensing could have remain unrealized.

Marks will launch their V&A inspired products in Q1 and Q2 of 2013. The products will be available in Japan, Europe and the US. According to Licensing.biz, Coast's V&A ballgown line will launch in the spring of 2014 and replicate "the romantic and dramatic qualities of the V&A's renowned collection."

If you are interested in learning how MyMediabox software helps facilitate the creative approvals process for V&A Museum and other clients visit our website at  www.mymediabox.com. Ready for a demo? Click here. 

Licensing, Not Just for Traditional Character Brands

Photo Credit: Rex Features

Hopefully our blog posts have made it clear that licensing is no longer an industry just for character brands. Musicians, celebrities, fashion lines, museums, non profits and many other types of businesses have entered the licensing scene.

According to Publisher's Weekly, one of the newest brands to enter the marketplace is E.L. James' now infamous Fifty Shades of Grey book triology (seen above). As of August 14, CopCorp Licensing (Agent for Fifty Shades of Grey), had sealed three licensing deals for the brand.

Soon consumers will be able to buy Fifty Shades of Grey hosiery, pajamas and day time apparel (including: t-shirts, tops and hoodies).

Interested in streamlining your licensing business processes? Contact MyMediabox to discuss hosted solutions for Digital Asset Management (Mediabox-DAM), Product Approvals (Mediabox-PA) and Deal Memo Management (Mediabox-DM).

Click here to schedule a demo.

Product Approval & Digital Asset Management Testimonial: Classic Media

"Classic Media has utilized Mediabox for both its online assets system and its online approvals system for years. In short, Mediabox provides a turnkey destination for each of our unique brands: it allows our licensing partners to very easily navigate the development and approval process; it provides an online history of all past/pending submissions for easy tracking/reference; and it is an ideal environment for internal and external communication of press, asset updates, and creative back-and-forth. The Mediabox team is a breeze to work, and each individual we have worked with is truly receptive to suggestions for improved use. Best of all, our licensees love it."

Classic Media has been a valued MyMediabox customer since 2005. 

Click here to schedule a demo to see how the MyMediabox suite can streamline the licensing process for you.

IT On Cloud Nine

CloudTweaks.com gives insight into the lighter side of cloud computing!

Interested in seeing how software-as-a-service can streamline your creative workflow, digital asset management or deal memo management? 

Click here for a MyMediabox Demo.

Licensing International Expo 2012

Going into Licensing International Expo 2012, MyMediabox knew it would be a great show. Of the 76 leading licensors with live MyMediabox sites,  nearly 90% were at LIE as either an exhibitor or an attendee. With three full days at our disposal, MyMediabox did not waste any time meeting with current and potential clients. 

MyMediabox President, Eric Rennagel, states "Licensing International Expo provides a great environment to network with professionals in the licensing industry. Current clients respond and give feedback to upgrades and new functionality, while prospective clients increasingly recognize the added value that the MyMediabox suite offers- a simplified product approval workflow, digital asset management and deal memo management- all available via remote access."

To see more on this years expo, check out the video below:



MyMediabox clients with a presence at the show included: American Greetings, Big Tent Entertainment, King Features, BBC, Paramount, Elvis, John Wayne, Sanrio and SeaWorld. As you can see Licensing International Expo was a hit... but, how could it not be with a Gene Simmons siting and SeaWorld directly across from the MyMediabox booth?! Penguins and kookaburras and legless lizards, oh my!

       

(Left: Amanda Bellone, MyMediabox Sales & Marketing Manager, with Gene Simmons. 

Right: Penny & Pete, SeaWorld Penguins)  

                  

Unable to make it to the show this year? Click here to schedule a demo.

Teamwork in Mediabox-PA

Gather feedback from your entire team by using Mediabox-PA.

Need comments from someone who is not always involved in the approvals process?

Want to send a reminder to key team members that their feedback is due?

Lead reviewers can utilize the different collaborative functions in the Mediabox-PA application to add reviewers to a project at an ad hoc basis. These team members will receive an email notification letting them know you are requesting their feedback. Once logged into the site, team members will be able to comment on the project you have added them to.

To learn more about the Reviewer Team, Licensee Team, and External Team functions contact us at marketing@mymediabox.com.

Professional Football Clubs Score with Mediabox

Leading football clubs, including Liverpool and Tottenham Hotspur, have licensed Mediabox-PA software to help manage their online product approvals. They use Mediabox-PA to manage the entire licensed product approvals process online with their domestic and international Licensees.

Learn more about Mediabox-PA and our how our clients are using it to save time and money at: www.mymediabox.com

Liverpool Football Club teams up with My Mediabox for online Product Approvals and Digital Asset Management

Liverpool Football Club is utilizing Mediabox to manage their product approvals and digital asset management. Through Mediabox they are able to shorten turnaround time and reduce costs while streamlining the product approval process for Licensees internationally.

Liverpool Football Club joined a group of over fifty-five leading Licensors and Agents from around the globe, when it licensed the Mediabox-PA (product approvals workflow) and Mediabox-DAM (digital asset management) software systems in 2009 and 2010, respectively. “We are honored to work with a Premier League football club powerhouse like Liverpool Football Club to help them streamline their licensed product approvals workflow and digital asset management by using Mediabox-PA and Mediabox-DAM as they expand their popular brand through multiple product categories,” says Conecture Technologies CEO Eric Rennagel. Liverpool FC has been using their customized Mediabox systems with licensees worldwide.

“The Mediabox-PA and Mediabox-DAM systems have allowed us to streamline our product approval systems and improve our asset management, benefiting both Liverpool FC and our licensees,” says Marie-Louise Culbert, Senior Trademark & Licensing Manager, Liverpool FC.

Conecture Technologies’ Mediabox-PA system enables Licensees to submit all their product design artwork files to the Licensor or Agent through a centralized online system. Mediabox-PA also enables Licensors and Agents to review the submitted artwork online, link their comments with each artwork file, and manage the workflow order of projects and submissions between their Licensees and their own staff. Licensees also use the application to log in and review comments and submit new, revised product designs though a 100% paperless workflow. All traffic, milestones, and activity are tracked and reported in real-time enabling Licensors to measure various performance metrics.

Through the Mediabox-DAM application Licensors and Agents are able to grant their Licensees controlled access to the high-resolution artwork, logos, images, documents and other digital materials according to the contractual rights the Licensee has acquired.

For more information on Liverpool FC visit www.liverpoolfc.tv.