Popeye commercial wins Effie Award

Popeye was featured in an animated commercial for Mama Lucchetti pasta which has been honored with and Effie Award as the most effective commercial in its category. The advertisement uses Popeye to highlight the nutritional benefits, such as vitamins and iron, of the Lucchetti Nutrivit line. The minds behind the commercial include Madre Buenos Aires and King Features (Popeye brand owner).

The Effie Awards are known by advertisers and agencies globally as the pre-eminent award in the industry, and recognize any and all forms of marketing communication that contribute to a brand's success (http://www.effie.org/worldwide/about). Market research was conducted among customers to see how effective the Pasta campaign was. Research showed that the commercials featuring Popeye experienced maximum brand awareness and produced positive feedback from the public.

King Features utilizes MyMediabox hosted applications (Mediabox-DAM, and Mediabox-PA) to streamline their licensing processes with licensees globally. Interested in learning more about MyMediabox and how our clients benefit from their MyMediabox applications? 

Visit www.mymediabox.com or email marketing@mymediabox.com for more information.

Click here to schedule a demo.

Get Smart, Put Your Assets in the Cloud

Image Courtesy of CloudTweaks.com

MyMediabox offers hosted Software-as-a-Service digitial asset management (Mediabox-DAM) and workflow (Mediabox-PA) solutions. Interested in scheduling a demo? Click here.

MAGIC Market Week

It’s that time of year again! The bi-annual MAGIC Market Week kicked off in Las Vegas this past Sunday and will go through Wednesday. Here, the largest network of influential buyers, brands, media, and decision makers will be united at 10 merchandised show areas. Thousands of attendees from all over the world will gather to shop at the more than 5,000 apparel and accessory brands on the showroom floor.

Image courtesy of www.magiconline.com

As we have stated before, Fashion Licensing has been growing rapidly in recent years. To help aid those brands new to the licensing aspect of the industry, the Licensing Expo is hosting a licensing seminar today called “Fashion Licensing: The Pathway to Growth.” The seminar will include a panel of industry experts discussing how to build a successful licensing program and will discuss the topics of how to start licensing, how to choose the right partners, how to find the best opportunities and more.

Thousands of apparel projects are approved by Licensors via MyMediabox over the course of each year. Some of MyMediabox’s apparel partners include The Cherokee Group, Bad Boy Brands, and JD Sports Fashion. If your company is interested in learning more about how to streamline its product development workflow process, visit www.mymediabox.com or contact us at sales@mymediabox.com.

SaaSy Humor!

Image courtesy of cloudproviderusa.com

MyMediabox is a leading provider of SaaS hosted applications for digital asset management and style guide delivery (Mediabox-DAM), product approvals and other creative workflows (Mediabox-PA) and deal memo management (Mediabox-DM). 

For more information visit us at www.mymediabox.com.

MyMediabox New Business Grows More Than 25%

MyMediabox, leading provider of SaaS hosted applications for product approvals (Mediabox-PA), digital asset management (Mediabox-DAM) and deal memo management (Mediabox-DM), welcomes several new clients leading up to Licensing Expo 2013.

Eric Rennagel, CEO and founder of MyMediabox, states “Leading licensors have long recognized Mediabox SaaS applications for style guide/brand asset delivery and creative/product approvals as ‘best-in-class’ solutions within the industry. Now that we are part of Jonas Software USA and its parent, Constellation Software (publicly traded), MyMediabox not only has the resources to expand and accelerate its solutions, but also is in the unique position among SaaS vendors to do so with the financial strength and security of a large parent company behind it. I think this has contributed materially to the flood of new customers into MyMediabox, because we can offer best-of-breed solutions and the security of operational stability; a key decision point for many executives these days who want to be sure they are getting into business with vendors who are financially and technologically stable.”

Since becoming a division of Jonas Software in late 2012, MyMediabox has seen more than a 25% increase in new business, accounting for 27 new Mediabox sites since October 2012. New clients include: Earthbound LLC, DreamWorks Animation, Discovery Communications, Big Ideas, SMC Entertainment, Seattle Aquarium, Elmer’s Glue and Clique Here. Current client, The Cherokee Group, has also expanded their software license to include Mediabox-DAM.

With Mediabox-PA, the entire creative approvals process, from completion of the online approval form, to concept designs though final production sample submissions, online previewing and integrated commenting, automated email notices, role-based approvals workflows, business rules and archiving, is in one easy-to-find online location.

With Mediabox-DAM licensors and agents can organize, manage and deliver high-resolution artwork assets to licensees around the world. Mediabox-DAM provides users with the ability to switch between light box and list views of assets, zoom into images to view details, transform and resize images while downloading, customize proof sheet reports and user and asset activity reports, create private collections of assets for projects, build customized, branded and interactive webpages within the system, and more.

For more information on streamlining your product approvals and style guide delivery or to schedule a demo, visit MyMediabox online at www.mymediabox.com or email marketing@mymediabox.com.

About MyMediabox and Jonas Software
MyMediabox, a division of Jonas Software, was founded by executives with prior direct experience in the Consumer Products Licensing and Media and Entertainment industries. The company is headquartered in Atlanta, Georgia with an additional office in Cincinnati, Ohio for Software Development and Customer/Tech Support. Today, MyMediabox applications are used daily by over 80 leading Licensors and 33,000+ Licensee Users in 120+ countries.

Jonas Software, a Constellation Software Company, is the leading provider of enterprise management software solutions to the Consumer Product Licensing, Club, Foodservice, Construction, Leisure Fitness & Sports, Attractions, Metal Service Centers, Moving & Storage, Education and Radiology/Laboratory Information Systems industries. Within these ten vertical markets, Jonas boasts 33 distinct brands, all of which are respected and longstanding leaders within their own domain.

Licensors, Licensees and Agents Use MyMediabox for DAM and Product Approvals

Licensors, Licensees and Agents all around the world are choosing MyMediabox for their digital asset management and product approvals workflow. Want the facts? Check out the numbers below.

10+ Years delivering hosted solutions globally. MyMediabox understands your
       needs.

80+ Leading Licensors and Agents with active MyMediabox sites. We have
       earned the stamp of approval.

115+ Countries with active MyMediabox users. We are experienced supporting a
         diverse user population.

125+ MyMediabox websites operating and fully supported by our team. We can
         support you, too.

10,000+ Companies worldwide using MyMediabox to interact with their
                Licensees/Agents. Our systems are widely adopted.

33,000+ Registered users already trained on MyMediabox systems.

MyMediabox is the industry standard.

Visit www.mymediabox.com to learn more about how MyMediabox can help your business save time and money.

Ready to schedule a demo? Click here.

MAGIC Recap!

WWDMagic, Las Vegas Convention Center
February 2013

MAGIC 2013 was a hit! With 10 fashion sub-shows (WWDMagic, FNPlatform, Sourcing, Project, The Tents @ Project, Project MVMNT, Project Mens Wear, PoolTradeshow, ENKVegas and Shop the Floor), more than 5,000 brands and tens of thousands of attendees, MAGIC is the platform for conducting fashion business. 

While typical business at MAGIC consists of buyers placing bulk fashion orders, another area of business has been growing at the show-- licensing. Many fashion brands have already entered the licensing industry, including MyMediabox clients JD Sports and The Cherokee Group. This show MyMediabox associates met with countless fashion brands to discuss the use case of MyMediabox applications for both licensing, as well as brand promotion. 

MyMediabox offers hosted solutions for digital asset management (Mediabox-DAM) and creative workflow approvals (Mediabox-PA). Fashion brands use Mediabox-DAM to store, share and manage brand images (i.e. logos, apparel photos, footwear photos and more). The assets stored in Mediabox-DAM are then used in Mediabox-PA projects. With Mediabox-PA you can manage your creative workflow-- from product designs to promotional materials-- all in one convenient location. 

For more information visit www.mymediabox.com or email marketing@mymediabox.com. Click here to schedule a demo.

More MAGIC week photos:

Various Booths at MAGIC February 2013

Press Release: MyMediabox Rolls Out Upgrades to Product Approvals Application

MyMediabox, provider of SaaS hosted applications for product approvals, digital asset management and deal memo management, rolled out two new upgrades to their product approvals system (Mediabox-PA) in January 2013. Current and prospective clients will now be able to upload multiple files at once; including multipage PDFs. Multipage PDFs can now also be viewed and commented on page-by-page in the markup screen. 

Eric Rennagel, CEO and founder of MyMediabox states, “With our recent acquisition by Jonas Software, the pace at which rollouts of new features occurs has accelerated considerably. Thanks to the involved participation of Mediabox licensors and licensees we have a steady stream of great ideas in our product roadmap to roll out over 2013.”

The new features add to the already robust product approvals system. With Mediabox-PA, the entire creative approvals process, from completion of the online approval form, to concept designs though final production sample submissions, online previewing and integrated commenting, automated email notices, role-based approvals workflows, business rules and archiving, is in one easy-to-find online location. Look for new upgrades every month!

For more information on streamlining your product approvals and style guide delivery or to schedule a demo visit MyMediabox online at www.mymediabox.com or email marketing@mymediabox.com.

For more information about Jonas Software USA visit www.jonassoftware.com.

Meet MyMediabox at MAGIC

Don't miss MyMediabox executives at the MAGIC tradeshow in Las Vegas from February 19 to 21. MyMediabox will be attending the show to demonstrate how current clients like JD Sports and The Cherokee Group utilize Mediabox-DAM (Digital Asset Management) and Mediabox-PA (Product Approvals) applications to streamline their creative approval process. 

For more information or to schedule a meeting at MAGIC, email us at  marketing@mymediabox.

Football Clubs Find Value Add in Financial Services Products

What's better than selling licensed products? Selling licensed products that promote other licensed products. European Football Clubs have established licensing agreements that will offer fans not only new products, but products that provide the opportunity to "earn" other branded merchandise. Specifically, I'm referring to Manchester United and the Chelsea Football Club.

According to License!Global, Manchester United has signed a new licensing deal with the China Construction Bank that will make Man. U. branded credit cards available to the Chinese fan base. Richard Arnold, commerical director of the club, points out, "Manchester United has a huge following in China of 108 million... together with our TV and mobile partners, financial services products give us tangible ways of providing real benefits to our fans that enable them to establish a closer relationship with their favorite team.

Chelsea Football Club MBNA Credit Cards
Image Courtesy of License!Global


Likewise, the Chelsea Football Club has renewed their licensing contract with MBNA that provides UK fans with Chelsea branded credit cards. In addition to showing their team spirit, fans can earn points when they use their Chelsea credit card. Points can then be redeemed for more Chelsea merchandise!

Interersted in streamlining your product approvals process? Ask us how we've helped the Tottenham Hotspur Football Club improve their approvals process. Click here to schedule a demo.

MyMediabox offers hosted applications for style guide delivery (Mediabox-DAM) and product approvals (Mediabox-PA). For more information, visit www.mymediabox.com or email marketing@mymediabox.com.

MyMediabox Feature: Messaging

 

Within Mediabox-PA (Product Approvals) the "Messaging" tool provides a centralized location for all dialogue concerning the approvals process. Conversations can be made at the project and submission level and allow licensees and licensors to interact and make additional comments between stages.

For the licensee, “Messages” provides a means to ask the licensor more detailed questions about a change request.

For the licensor, "Messages" provides a means to give the licensee additional direction or changes that they may have forgotten to submit with the previous changes.

The "Messaging" feature is another value added tool that allows MyMediabox to help improve work flow, reduce time to production and save money between a licensor and licensee.

Interested in scheduling a demo to see how MyMediabox can streamline your workflow, while minimizing costs and increasing efficiency? Click here to schedule a demo.

MyMediabox offers hosted solutions for digital asset managment (Mediabox-DAM), product approvals (Mediabox-PA) and deal memo management (Mediabox-DM). For more information visit us at www.mymediabox.com.

Cloud Computing Simplifies Work Processes

Image Courtesy of CloudTweaks.com



The MyMediabox suite offers 100% paperless workflow solutions in the cloud to maximize efficiency. Countless companies like Sony, BBC, American Greetings, SeaWorld and more have chosen MyMediabox software to help automate their creative workflows.

For more information visit us at www.mymediabox.com. Ready for a demo? Click here to schedule one today. Inquire about Mediabox-PA for product approvals/creative workflow, Mediabox-DAM for style guide delivery and brand management and Mediabox-DM for deal memo management.

2012 BLE Stats Released!

2012 BLE Tradeshow Floor
Image Courtesy of Hungeree.com

After enjoying a successful show at Brand Licensing Europe, we were not suprised to hear that this years expo broke all previous records. According to Licensing.biz, this years BLE had the highest attendance since its inception 14 years ago.



Total attendance reached more than 9,100 with visitor attendance up 23% and exhibitor attendance up 20%. 2013 dates have already been set, with almost 3/4 of the floor space already sold! If you missed BLE this year, be sure to attend next year. We will see you there!




The Teenage Mutant Ninja Turtles
Hit the Streets of London during BLE
Image Coutesy of Licensing.biz

Product Approval Testimonial: Lazytown

"We have been very impressed with the Mediabox-PA system since we started using it in January 2010. In addition to being easy to learn and use, Mediabox has helped us streamline our process, resulting in faster turnaround times. We estimate that since implementing Mediabox, we have reduced turnaround time by approximately 50%. It's great to have all material and comments regarding a submission in one place, as well as to be able to generate reports with a couple of clicks and add reviewer team members to individual projects when needed. After using Mediabox we can't imagine going back to our old system!"

Click here to schedule a demo to learn how the MyMediabox suite can streamline the licensing process for you.

Brand Licensing Europe Recap

Brand Licensing Europe is over and we had a fantastic time!

BLE Tradeshow Floor

 

With three full days at the show we were able to catch up with exisiting clients, as well as demonstrate the MyMediabox suite to other interested companies. The expo was a great chance to showcase the 2012 upgrades to Mediabox-PA (a new UI, messaging, bulk close and more) and the ease of integration with the Deal Memo module.

Boasting more than 280 leading rights owners and over 2,200 of the most popular brands, this years Brand Licensing Europe was a definite must for anyone in the consumer products licensing space. If you missed the show be sure to check out the MyMediabox suite at www.mymediabox.com.

Click here to schedule a demo.

Cloud Security

Some of you may have noticed already that the address bar is a little more crowded in your web browser when you are on your Mediabox websites versus most other sites. Once you hit the "Login" page you will find that the address starts with HTTPS instead of HTTP. What does the extra “S” stand for, besides “spiffy," “splendid," and “spectacular?" Well, in this instance it stands for “Secure." Let me ‘splain. No, there is too much. Let me sum up…

Just like on financial websites run by banks and websites approved to process credit card transactions, Mediabox protects all the information sent between your web browser and our servers using the HTTPS protocol. That means the data is encrypted (encoded) so that only the sender and the receiver can unscramble the data, and anyone in-between will effectively know only what webserver IP address you are connecting to and how much data you are sending and receiving, but have no idea what the data actually is.

Why is that important? Well, for starters, it means as your project data travels across the internet nobody else can tell what that data is, so your attachments, digital assets, comments, and other confidential information is kept private. Very private. It also means that your login data, including your email address and password, are securely encrypted the same way, so your internet provider, the people down the street on the same cable or fiber run as you, and Bobby next door who has hacked your wireless home network still can’t get at your data when you connect to Mediabox.

Most browsers now also add a little padlock icon or add a colored area displaying the name of the SSL certificate in the address bar when you have made a secure connection. Yes, that takes up a little more room, but it is meant to grab your attention and let you know something is special about the website. You can watch for the changes by just typing in the address of your Mediabox website, and the moment you click the “Login” button you will see the HTTP change to HTTPS at the very least. Once you see that, all the data sent between your browser and Mediabox is secure. It’s just our way of helping our customers sleep a little better at night.

For more information about MyMediabox visit us at www.mymediabox.com. Click here to schedule a demo.

Why Attend Brand Licensing Europe?

Check out the 2011 Brand Licensing Europe promotional video to find out why you should attend this year.

Brand Licensing Europe 2012 will take place October 16-18 in Olympia, London. This years show is expected to have 2,200 leading brands, 250 brand owners and more than 7,000 licensing professionals.

Interested in meeting with MyMediabox at BLE? Contact Emilee at emilee@mymediabox.com. If you are unable to make the show, click here to schedule an online demo.

Press Release: MyMediabox Attends BLE!

 

Conecture Technologies, LLC will be showcasing its industry leading product approvals workflow application, Mediabox-PA (part of the MyMediabox consumer products licensing software suite) at Brand Licensing Europe, which is held from October 16-18 in London. Executives will demo the latest version of Mediabox-PA that offers a new UI, bulk close of projects, a messaging tool and more. MyMediabox's deal memo system, Mediabox-DM, which integrates with Mediabox-PA will be showcased as well.

With Mediabox-PA (Online Product Approvals), the entire approval process is all in one easy-to-find location. Once logged into the system users can complete a new product approval form, submit concept designs through final production samples and preview, comment and mark up designs on screen. Automated email notices, role-based approvals workflows, business rules and archiving make the system even more robust. The newest addition to the MyMediabox suite, Mediabox-DM, allows Licensors to track all deal memo terms, via automatic imports from third-party rights and royalty systems or direct data entry. Mediabox-DM also regulates the types of projects a Licensee can start in the system.

Eric Rennagel, CEO and Founder of Conecture Technologies, LLC states, "As always we are excited to attend BLE, it is a great opportunity to showcase the upgrades to the MyMediabox suite made throughout the year to current and potential clients."

Executives will have the opportunity to view a brief demonstration and speak with representatives about MyMediabox applications during Brand Licensing Europe.

For more information about MyMediabox visit www.mymediabox.com. If you would like to schedule a meeting at Brand Licensing Europe, contact Emilee Feldman at emilee@mymediabox.com.

Product Approval Testimonial: V&A Museum

 

 

"As our business has evolved, we find ourselves dealing with increasing volumes of designs on ever expanding product categories. The Mediabox system enables us to manage the design and approval process from concept right through to final samples. It allows us to respond to licensees efficiently, no matter where in the world we, or they, happen to be. One key advantage of Mediabox is that multiple access by different users means that no matter how many people need to be involved and no matter how large the files, there are no longer delays in information getting through.

 

V&A Museum has been a valuved MyMediabox customer since 2009.

 

Click here to schedule a demo to see how the MyMediabox suite can streamline the licensing process for you.  

Brain Waves: The Future of Fashion?

Traditionally when we think of fashion, we think of static accoutrements that we put on to express who we are. Now with fashion licensing, the opportunity for self expression has grown. Increasingly consumers will see their favorite character and fashion brands infused. But will fashion stop there?

The answer is no. What is in store for the future of fashion and fashion licensing? Japanese company, Neurowear, believes it is brain wave operated fashion. See below:

Initially after watching the video, I myself thought it was a joke. Then I visited their website. Necomimi (fluffy brain wave controlled animal ears) are their first big hit and have already been licensed to a popular Japanese anime show, "The Wolf Children, Ame and Yuki."

Photo Courtesy of: Neurowear

Other new product lauches including: shippo (a brain wave controlled tail) and bo-shippo (a brain wave controlled tail hat) were presented at the Tokyo Game Show September 20th-23rd.

Will we see brain wave controlled fashion at upcoming licensing shows? I hope so... can't wait to see which brands license this first!

If you are interested in learning more about MyMediabox visit www.mymediabox.com. Click here to schedule a demo of our creative workflow and/or digital asset management systems.