Football Clubs Find Value Add in Financial Services Products

What's better than selling licensed products? Selling licensed products that promote other licensed products. European Football Clubs have established licensing agreements that will offer fans not only new products, but products that provide the opportunity to "earn" other branded merchandise. Specifically, I'm referring to Manchester United and the Chelsea Football Club.

According to License!Global, Manchester United has signed a new licensing deal with the China Construction Bank that will make Man. U. branded credit cards available to the Chinese fan base. Richard Arnold, commerical director of the club, points out, "Manchester United has a huge following in China of 108 million... together with our TV and mobile partners, financial services products give us tangible ways of providing real benefits to our fans that enable them to establish a closer relationship with their favorite team.

Chelsea Football Club MBNA Credit Cards
Image Courtesy of License!Global


Likewise, the Chelsea Football Club has renewed their licensing contract with MBNA that provides UK fans with Chelsea branded credit cards. In addition to showing their team spirit, fans can earn points when they use their Chelsea credit card. Points can then be redeemed for more Chelsea merchandise!

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