Founders of The Joester Loria Group Inducted into Hall of Fame

Co-founders of The Joester Loria Group, Debra Joester and Joanne Loria, have been selected for induction into the LIMA Licensing Industry Hall of Fame. They will receive this honor at the annual LIMA Awards Ceremony during Licensing Expo in Las Vegas, Nevada.

Joester and Loria’s agency has earned many awards over the years, including LIMA awards for Jeep as Corporate Brand of the Year in 2004, 2006 and 2008; American Greetings’ Care Bears won four LIMA awards; Animal Planet won LIMA Corporate Brand of the Year in 2010; and Eric Carle’s Very Hungary Caterpillar was named Art Brand of the Year in 2012. These are only a few of the achievements made by the Joester and Loria team.

MyMediabox is proud to be working with The Joester Loria Group and would like to congratulate Debra Joester and Joanne Loria for their amazing accomplisments! 

SoBe Secures Food Extension Through Licensing

SoBe Lifewater & Elixirs has with the help of licensing agent, The Joester Loria Group, landed a new brand extension. The drink brand will make its food debut with the product offering of frozen fruit bars. Philly Swirl will introduce SoBe's Yumberry Pomegranate and Pacific Coconut bars. The bars are the first flavors of the brands new product line and will hit the freezer section of U.S. grocery stores this summer.

Image Courtesy of www.Licensemag.com

EVP of The Joester Loria Group and long-time MyMediabox client, Joanne Loria, states "Expanding into frozen novelties allows consumers to experience and enjoy the distinct and delicious flavors of SoBe in a brand new way."

Interested in learning how clients like The Joester Loria Group utilize MyMediabox applications to streamline the licensing process? MyMediabox offers hosted applications for digital asset management (Mediabox-DAM), product approvals (Mediabox-PA) and deal memo management (Mediabox-DM). For more information visit www.mymediabox.com or email marketing@mymediabox.com.

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