Mr. Bean Brand Grows with New Licensing Deals

Image Courtesy of www.licensing.biz

Beloved UK celebrity icon, Mr. Bean, has expanded his brand globally with several new licensing deals. The deals, negotiated by Tiger Aspect Productions, partner Mr. Bean with Live Nation, China Telecom, Animoca, Thumbstar and Jam. Perhaps the most notable of these deals is that with China Telecom, which will introduce the Mr. Bean brand to the Chinese market-- a previously untapped audience of over 100 million people.

With the added licensing deals and growing international popularity, it may come as no surprise that Mr. Bean has now far surpassed Justin Timberlake, TopGear and Hello Kitty in number of facebook fans.

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