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| Image courtesy of licensemag.com |
Tim Smith of the Discovery Channel reality series
“Moonshiners” will now have a legal version of his notorious brew, Climax, for
sale to the masses. Prost Beverage Co. has licensed the rights to the moonshine
and will be working with the innovation firm Beardwood&Co. to help create a
distinguishing line of flavors.
Beardwood&Co. has placed high importance on authenticity
for the brand. They incorporated Tim’s real-life dog, Camo, as a mascot for Climax
Moonshine and even put him on the label. The label was even applied slightly
crooked to imitate the handcrafted process of moonshining.
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