V&A Museum Ramps Up Licensing

MyMediabox client, V&A Museum, has signed two new licensees-- Marks, a Japanese stationary firm and Coast, a retail brand. Licensing out the rights to iconic patterns has allowed the museum to bring in revenue, that without licensing could have remain unrealized.

Marks will launch their V&A inspired products in Q1 and Q2 of 2013. The products will be available in Japan, Europe and the US. According to Licensing.biz, Coast's V&A ballgown line will launch in the spring of 2014 and replicate "the romantic and dramatic qualities of the V&A's renowned collection."

If you are interested in learning how MyMediabox software helps facilitate the creative approvals process for V&A Museum and other clients visit our website at  www.mymediabox.com. Ready for a demo? Click here. 

What Museums are Doing in Brand Licensing...

John Lewis Designed
Science Museum Pajamas
Photo Courtesy of Licensing.biz

With the unveiling of a new line of Science Museum pajamas, we see another example of how museums are leveraging their brands in the consumer products licensing industry. MyMediabox client, V&A Museum, also brings in additional revenue by licensing out the rights to iconic patterns they own the rights to.

To learn more about how museums are leveraging their brands contact Jillian Heim at jillian@mymediabox.com. Click here to schedule a demo. For more information visit www.mymediabox.com.

MyMediabox offers hosted solutions for product approvals, online style guide management and delivery and deal memo management.