Cupcake Digital to develop Yo Gabba Gabba! apps

Cupcake Digital will be developing a series of apps inspired by DHX Media’s children’s show “Yo Gabba Gabba!” The first app of the series, “A Very Awesome Yo Gabba Gabba! Christmas,” is scheduled to launch this winter as part of DHX’s seasonal marketing and licensing strategy.

Image courtesy of www.licensemag.com

DHX Media and Cupcake Digital both utilize MyMediabox hosted applications (Mediabox-DAM, and Mediabox-PA) to streamline their licensing processes with licensees globally. Interested in learning more about MyMediabox and how our clients benefit from their MyMediabox applications? Visit www.mymediabox.com or email marketing@mymediabox.com for more information.

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DHX Media and Others Launch New Apps

Image Courtesy of dhxmedia.com

According to Licensingmag.com, licensors like DHX Media, BinWeevils, SmileyWorld, Dracco and P2 Games have launched new digital apps to extend the presence of their brands in the global consumer marketplace. MyMediabox client, DHX Media, now offers a "Yo Gabba Gabba! Hello Friends!" app that allows preschoolers to interact with their favorite cast members on the TV show.

Licensing character and brand rights to licensee technology companies is becoming more and more prevalent. In fact, this week Konomi, NFL, Disney and more are attending the Consumer Electronics Show in Las Vegas, NV to unveil new interactive toys and search for new licensees.

Whether you are extending your brand through technology internally or licensing out the rights to your brand to a third party developer, MyMediabox systems can help you manage your digital assets and creative workflow/product approvals process. For more information visit us at www.mymediabox.com or email us at marketing@mymediabox.com.

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