Cherokee has purchased the Tony Hawk and Hawk apparel brands
from Quicksilver, making it its third acquirement in a little over a year. This
acquisition is part of Cherokee’s strategy for globalization of their brands,
breaking into new markets and expanding their product offerings. Tony Hawk has
been working with the Cherokee team and will continue being active in the
development of the brand.
The Cherokee Group is a MyMediabox partner and utilizes our
hosted applications (Mediabox-DAM,
and Mediabox-PA)
to streamline their licensing processes with licensees globally.
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