Popeye was featured in an animated commercial for Mama
Lucchetti pasta which has been honored with and Effie Award as the most
effective commercial in its category. The advertisement uses Popeye to
highlight the nutritional benefits, such as vitamins and iron, of the Lucchetti
Nutrivit line. The minds behind the commercial include Madre Buenos Aires and King
Features (Popeye brand owner).
The Effie Awards are known by
advertisers and agencies globally as the pre-eminent award in the industry, and
recognize any and all forms of marketing communication that contribute to a
brand's success (http://www.effie.org/worldwide/about).
Market research was conducted among customers to see how effective the Pasta campaign
was. Research showed that the commercials featuring Popeye experienced maximum
brand awareness and produced positive feedback from the public.
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