Hello Kitty Rocks New Licensing Deal

Image Courtesy of www.licensemag.com

Coming soon to The Hub Network is "KISS Hello Kitty." The network recently licensed the rights to the Hello Kitty crossover and according to Margaret Loesch, president and CEO of The Hub, they are "thrilled to have these two seminal brands... the tone and style of the 'KISS Hello Kitty' TV show is a perfect fit for our network."

MyMediabox client, Sanrio, has been working with KISS since 2010, offering a variety of co-branded products including: apparel, toys, electronics and more. The crossover, while seemingly an odd pairing at first, has been a huge success.

Interested in learning how traditional brands, rock icons, studios, networks and more are leveraging MyMediabox hosted applications (Mediabox-DAM, Mediabox-PA and Mediabox-DM) to lower costs and streamline productivity? Visit www.mymediabox.com or email marketing@mymediabox.com for more information.

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